Hybrid E-commerce Performance Marketing Specialist

Placements24; Southampton; Hybrid; GBP 22,000 - 31,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Retirement fund contributions

Generous annual leave

Job summary

Placements24 is seeking an E-commerce Performance Marketing Specialist to lead paid media efforts for a major online retailer. You will plan, implement, and optimize campaigns on Google Ads, Facebook, Instagram and other channels to drive traffic, conversions and ROAS, while maintaining a data-driven approach.

The role requires 4+ years in performance marketing within e-commerce, strong analytics, and experience with campaign optimization.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 4+ years in performance marketing with e-commerce focus.
• Proven experience managing paid campaigns on Google, Facebook, and Instagram.
• Strong SEO/SEM knowledge and use of analytics tools.
• Experience with A/B testing and landing-page optimization.

Responsibilities

• Plan, implement, manage, and optimize paid campaigns across platforms.
• Monitor performance metrics (CTR, CPC, CPA, ROAS, conversions) daily.
• Conduct keyword research and audience segmentation for strategy.
• Create and test compelling ad copy and visuals with design teams.
• Manage campaign budgets to optimize spend across channels.
• Coordinate with marketing team to align with brand and goals.
• Analyze data and deliver regular optimization reports with insights.
• Stay updated on performance marketing trends and best practices.

Skills

Google Ads

Facebook Ads

Instagram Ads

SEO/SEM

Google Analytics

A/B testing

Campaign optimization

Data analysis

Education

Bachelor's degree in Marketing or Business

Tools

Google Ads Manager

Facebook Ads Manager

LinkedIn Ads

Programmatic

Job description

Placements24 is seeking an E-commerce Performance Marketing Specialist to lead paid media efforts for a major online retailer. You will plan, implement, and optimize campaigns on Google Ads, Facebook, Instagram and other channels to drive traffic, conversions and ROAS, while maintaining a data-driven approach.

The role requires 4+ years in performance marketing within e-commerce, strong analytics, and experience with campaign optimization.