Hybrid Performance Marketing Specialist

Hawes and Curtis; Greater London; Híbrido; GBP 28.000 - 38.000; Tempo integral

Benefícios oferecidos por esta vaga

Staff discount across Hawes & Curtis

Hybrid working arrangements

Growth opportunities within marketing

Collaborative working environment

Resumo da vaga

Hawes & Curtis, a quintessential British heritage brand, is seeking a Performance Marketing Executive to lead data-driven campaigns across PPC, paid social, and affiliates. You’ll own live campaigns, refine audiences, and measure ROAS within a collaborative marketing and e-commerce team.

The role sits within the marketing function and partners with content, trading, and digital teams to align activity with commercial priorities and brand objectives.

Qualificações

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Responsabilidades

• Support the management of paid search (PPC) and paid social campaigns across platforms including Google Ads, Meta Ads, and any additional channels within the media mix.
• Assist in the day-to-day optimisation of live campaigns — including bid management, audience refinement, ad copy testing, and budget pacing — to maximise return on ad spend (ROAS).
• Monitor campaign performance against agreed KPIs including CPA, CTR, conversion rate, and revenue attributed to paid channels.
• Contribute to the development of paid media briefs, working with the creative and content teams to ensure ad assets are on-brand, platform-appropriate, and optimised for performance.
• Support the management of retargeting and prospecting campaigns, ensuring audience segmentation and messaging is aligned with the customer journey.
• Stay current with platform updates, algorithm changes, and emerging paid media formats, proactively sharing relevant insights with the wider team.
• Manage and optimise our affiliate programme across key networks including Awin, Rakuten, and any additional platforms relevant to our channel strategy.
• Recruit, onboard, and develop relationships with new affiliate and publisher partners — including voucher and cashback sites, content publishers, loyalty platforms, and influencer affiliates.
• Monitor affiliate partner performance on an ongoing basis, identifying top performers, underperforming partners, and opportunities to grow revenue through commission incentives or exclusive promotions.
• Negotiate placement opportunities, increased visibility, and preferential terms with affiliate partners to maximise brand exposure and return on investment.
• Manage commission structures, promotional codes, and seasonal incentives across the affiliate network, ensuring all activity is tracked accurately and paid correctly.
• Ensure all affiliate activity is brand-safe, compliant with ASA and CAP guidelines, and consistent with our wider marketing messaging and visual identity.
• Work closely with the e-commerce and trading teams to align affiliate promotions with key trading moments, new season launches, and sale periods.
• Build and maintain weekly and monthly performance reports across all performance marketing channels, clearly presenting results against KPIs and targets to the wider marketing team.
• Use GA4, platform-native reporting tools, and affiliate network dashboards to analyse channel performance, identify trends, and surface opportunities for improvement.
• Conduct regular audits of affiliate partner activity, tracking accuracy, and commission attribution to ensure data integrity across all networks.
• Identify and investigate performance anomalies or tracking discrepancies promptly, working with the relevant platform or technical team to resolve issues quickly.
• Contribute to the performance marketing roadmap by bringing data-led recommendations on budget allocation, channel investment, and new partner or platform opportunities.
• Support post-campaign analysis for key trading periods — including sale events, new season launches, and brand campaigns — providing clear insight on what worked and what to improve.
• Collaborate with the e-commerce and digital merchandising teams to ensure landing pages, promotional pages, and product listings are optimised for paid and affiliate traffic.
• Work with the content and social media teams to align performance creative with organic content strategy and ensure messaging consistency across all digital touchpoints.
• Support the coordination of promotional activity across performance channels during key trading moments — including peak trading periods, seasonal campaigns, and product launches.
• Liaise with affiliate partners and networks to coordinate exclusive content, bespoke landing pages, or co-branded promotional activity that drives incremental revenue.
• Contribute to the broader digital marketing strategy by sharing channel-level insights and performance data that inform planning across the team.

Conhecimentos

PPC & Paid Social

Affiliate Marketing

GA4 Analytics

Google Ads

Meta Ads Manager

Data Analysis

Budget Management

Reporting & KPI Tracking

Ferramentas

Google Ads

Meta Ads Manager

Awin

Rakuten

CJ Affiliate

Descrição da vaga

Hawes & Curtis, a quintessential British heritage brand, is seeking a Performance Marketing Executive to lead data-driven campaigns across PPC, paid social, and affiliates. You’ll own live campaigns, refine audiences, and measure ROAS within a collaborative marketing and e-commerce team.

The role sits within the marketing function and partners with content, trading, and digital teams to align activity with commercial priorities and brand objectives.