Hybrid Digital Marketing Lead - Demand Gen & Analytics

TerraQuest Solutions Ltd; Birmingham; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Pension

Life Assurance

Employee Assistance Programme

Extra annual leave option

Agile working policy

Training & development

Job summary

TerraQuest Solutions Ltd is seeking a Digital Marketing Executive to lead demand generation across multiple channels from Birmingham. Drive awareness, engagement and conversions while producing creative assets and ensuring timely approvals.

The role reports into the Growth and Insights Lead and collaborates with the Marketing and Design teams. Ideal candidates have 2–4 years in digital marketing, strong analytic skills, and experience with CRM/CMS platforms and Google Analytics.

Qualifications

• Bachelor’s degree in marketing, business, communications or a related field.
• 2–4 years of digital marketing experience with demand/lead generation focus.
• Proven experience delivering multichannel marketing campaigns.
• Proficiency with CRM and CMS systems and analytics tools.
• Strong analytical, reporting and data-driven decision making.
• Excellent project and stakeholder management skills.

Responsibilities

• Execute multi-channel demand generation campaigns to drive awareness, engagement and leads.
• Coordinate paid media, SEO, email, content and social for cohesive campaigns.
• Collaborate with content to produce assets like emails, blog posts, whitepapers and landing pages.
• Analyse performance, report insights and optimise campaigns for ROI.
• Segment audiences in CRM and manage email communications and reporting.
• Work with cross-functional teams to align marketing with business goals.

Skills

Campaign management

SEO & PPC

Social media

Email marketing

Analytics & reporting

CRM & CMS

Project management

Stakeholder management

Education

Bachelor’s degree in marketing

Tools

CRM

CMS

Google Analytics

Microsoft Dynamics

Job description

TerraQuest Solutions Ltd is seeking a Digital Marketing Executive to lead demand generation across multiple channels from Birmingham. Drive awareness, engagement and conversions while producing creative assets and ensuring timely approvals.

The role reports into the Growth and Insights Lead and collaborates with the Marketing and Design teams. Ideal candidates have 2–4 years in digital marketing, strong analytic skills, and experience with CRM/CMS platforms and Google Analytics.