Marketing Executive

Katie Bard; Birmingham; Hybrid; GBP 28,000 - 32,000; Full time

Job summary

Katie Bard is seeking a Marketing Executive (lead/demand generation) to join their growing team in Birmingham City Centre. This hybrid, full-time role offers a salary in the £28k–£32k range and sits at the heart of the company’s marketing activity.

You will drive multi-channel demand generation across SEO, PPC, email, social and content, create engaging marketing materials, manage CRM-driven campaigns and report on performance to optimise results.

Qualifications

• 2–4 years of digital marketing experience.
• Experience across SEO, PPC, email and social media.
• Strong content creation and copywriting skills.
• Experience with CRM, CMS and analytics platforms such as Google Analytics.
• Strong analytical, organisational and project management skills.

Responsibilities

• Delivering multi-channel demand generation campaigns across SEO, PPC, email, social media and content.
• Creating engaging marketing content including emails, blogs, social posts, case studies, whitepapers and landing pages.
• Managing audience segmentation and targeted email campaigns through the CRM.
• Monitoring campaign performance and using data to identify opportunities for improvement.
• Producing regular performance reports and recommendations.
• Working closely with Marketing, Business Development, Design and Solutions teams.
• Supporting projects from concept through to delivery.

Skills

Digital marketing

SEO

PPC

Email marketing

Social media

Content creation

Copywriting

CRM

CMS

Google Analytics

Analytics

Project management

Tools

CRM

CMS

Google Analytics

Job description

Marketing Executive (lead/demand generation)

We are working with an exciting organisation seeking a Digital Marketing Executive to join their growing marketing team.

Birmingham City Centre, Hybrid (2 days in office), Full time, Permanent and Salary £28k-£32

The Role

You will be responsible for:

• Delivering multi-channel demand generation campaigns across SEO, PPC, email, social media and content.
• Creating engaging marketing content including emails, blogs, social posts, case studies, whitepapers and landing pages.
• Managing audience segmentation and targeted email campaigns through the CRM.
• Monitoring campaign performance and using data to identify opportunities for improvement.
• Producing regular performance reports and recommendations.
• Working closely with Marketing, Business Development, Design and Solutions teams.
• Supporting projects from concept through to delivery.

About You

We’re looking for someone with:

• 2–4 years’ digital marketing experience.
• Experience across SEO, PPC, email and social media.
• Strong content creation and copywriting skills.
• Experience with CRM, CMS and analytics platforms such as Google Analytics.
• Strong analytical, organisational and project management skills.