Demand Gen Marketing Executive — Multi-Channel Campaigns

Katie Bard; Tyseley; Hybrid; GBP 28,000 - 32,000; Full time

Job summary

Katie Bard is seeking a Marketing Executive to support lead and demand generation in a hybrid role based in Birmingham City Centre. The successful candidate will develop multi-channel campaigns, create compelling content and manage CRM-driven communications to nurture leads.

The role requires 2-4 years' digital marketing experience, strong copywriting skills, and familiarity with SEO, PPC, email and social media.

Qualifications

• 2-4 years' digital marketing experience.
• Experience across SEO, PPC, email and social media.
• Strong content creation and copywriting skills.

Responsibilities

• Deliver multi-channel demand generation campaigns across SEO, PPC, email, social media and content.
• Create engaging marketing content including emails, blogs, social posts, case studies, whitepapers and landing pages.
• Managing audience segmentation and targeted email campaigns through the CRM.
• Monitoring campaign performance and using data to identify opportunities for improvement.
• Producing regular performance reports and recommendations.
• Working closely with Marketing, Business Development, Design and Solutions teams.
• Supporting projects from concept through to delivery.

Skills

Digital marketing

SEO

PPC

Email marketing

Social media

Content creation

Copywriting

CRM

CMS

Google Analytics

Data analysis

Project management

Stakeholder management

Communication

Job description

Katie Bard is seeking a Marketing Executive to support lead and demand generation in a hybrid role based in Birmingham City Centre. The successful candidate will develop multi-channel campaigns, create compelling content and manage CRM-driven communications to nurture leads.

The role requires 2-4 years' digital marketing experience, strong copywriting skills, and familiarity with SEO, PPC, email and social media.