Hybrid Digital Analytics Coordinator — Actionable Insights

Confidential; Greater London; Hybrid; GBP 36,000 - 48,000; Full time

Benefits offered by this job

Hybrid working

Home working equipment provided

Generous annual leave

Pension scheme

Job summary

The Royal College of Radiologists is seeking a Digital Analytics Coordinator to analyse performance across our website, email and social channels, turning data into insights to shape content and campaigns. You will implement and maintain tracking with GA4 and Google Tag Manager, create dashboards, and work with Content and Brand teams to measure campaigns against KPIs.

Hybrid working is available (up to 60% remote) with a focus on collaboration and data-driven decision making to enhance the

Qualifications

• Experience analysing data from GA4, Search Console, social media and email platforms.
• Experience implementing and troubleshooting tracking with GA4 and GTM.
• Experience creating dashboards and measuring performance against KPIs.
• Experience with segmentation and A/B testing in email marketing.
• Strong analytical skills and ability to translate data into recommendations.
• Attention to detail and data quality.
• Collaborative and able to manage multiple priorities.

Responsibilities

• Gather, analyse and present performance data across the College's digital channels, including website, email and social media
• Maintain analytics dashboards and produce regular insight highlighting trends, changes in performance and opportunities to improve engagement.
• Implement, test and maintain tracking through GA4 and Google Tag Manager, ensuring digital activity is measured accurately and consistently.
• Work with Content and Brand colleagues to establish appropriate measures for campaigns and evaluate performance against agreed objectives and KPIs.
• Analyse campaign and audience behaviour across digital channels, identifying the content, channels and approaches driving engagement.
• Use email performance data, segmentation and A/B testing to identify opportunities to improve targeting and engagement.

Skills

GA4

Google Tag Manager

Dashboards

A/B testing

Data analysis

Cross-team collaboration

Tools

GA4

GTM

Job description

The Royal College of Radiologists is seeking a Digital Analytics Coordinator to analyse performance across our website, email and social channels, turning data into insights to shape content and campaigns. You will implement and maintain tracking with GA4 and Google Tag Manager, create dashboards, and work with Content and Brand teams to measure campaigns against KPIs.

Hybrid working is available (up to 60% remote) with a focus on collaboration and data-driven decision making to enhance the