Digital Analyst

Harnham; Greater London; Hybrid; GBP 45,000 - 52,000; Full time

Benefits offered by this job

Hybrid working model

Pension scheme

Private healthcare options

Life assurance

Employee wellbeing programmes

Professional development and training

Job summary

Harnham in London (Hybrid) is seeking a Digital Analyst to join a growing digital analytics function. You will work with GA4 and GTM to shape product development and optimisation across a large digital estate, delivering insights that improve customer experiences and support business growth.

You’ll collaborate with product, marketing and analytics teams to create dashboards and reports, monitor data quality and present findings to stakeholders across the business.

Qualifications

• 2+ years' experience in a Digital Analytics role.
• Hands‑on GA4 experience.
• Experience managing tags, triggers, variables and data layers in GTM.
• Experience creating reports/dashboards with Looker Studio or Power BI.
• Strong analytical and problem‑solving skills.
• Excellent communication and stakeholder management abilities.
• Highly organised with the ability to manage competing priorities.
• Proactive approach to learning and development.

Responsibilities

• Analyse digital performance data across multiple platforms and datasets.
• Partner with product and marketing to identify opportunities and optimisation initiatives.
• Deliver actionable insights and recommendations to support decision‑making.
• Design, build and maintain performance reports and dashboards.
• Monitor and improve data quality; resolve tagging/tracking issues.
• Support tracking implementations through Google Tag Manager.
• Maintain and optimise GA4 environments.
• Present findings to a range of stakeholders.
• Collaborate with technical teams on measurement frameworks.

Skills

GA4

GTM

Data layers

Looker Studio

Power BI

Analytical thinking

Stakeholder management

Prioritisation

Communication

Organisation

Tools

Power BI

Looker Studio

Job description

Digital Analyst

Location: London (Hybrid)

Salary: £45,000 - £52,000 + Bonus + Benefits

About the Role

We are partnering with an established UK-based organisation to recruit a Digital Analyst to join a growing digital analytics function.

This is an exciting opportunity for an analytically minded professional with hands‑on experience in Google Analytics 4 (GA4) and Google Tag Manager (GTM) to help shape digital product development and optimisation strategies across a large‑scale digital estate, including websites, customer portals, online journeys and mobile experiences.

You’ll work closely with product, marketing, technology and analytics teams, delivering actionable insights that improve customer experiences and support business growth.

Key Responsibilities

• Analyse digital performance data across multiple platforms and datasets
• Partner with product and marketing teams to identify opportunities, challenges and optimisation initiatives
• Deliver actionable insights and recommendations to support decision‑making and prioritisation
• Design, build and maintain performance reports and dashboards
• Monitor and improve data quality, identifying and resolving tagging and tracking issues
• Support the implementation and management of tracking through Google Tag Manager
• Maintain and optimise Google Analytics 4 environments
• Present findings and recommendations to a range of business stakeholders
• Collaborate with technical teams on tracking implementations and measurement frameworks

Essential Skills & Experience

• 2+ years' experience in a Digital Analytics, Web Analytics or similar role
• Strong hands‑on experience with Google Analytics 4 (GA4)
• Experience managing tags, triggers, variables and data layers using Google Tag Manager
• Experience creating reports and dashboards using tools such as Looker Studio and/or Power BI
• Strong analytical and problem‑solving skills
• Excellent communication and stakeholder management abilities
• Highly organised with the ability to manage competing priorities
• Proactive approach to learning and continuous development

Desirable

• Experience working with SQL
• Exposure to BigQuery
• Experience supporting digital product development or experimentation programmes

Benefits

• Competitive salary and performance-related bonus
• Hybrid working model
• Generous annual leave allowance
• Pension scheme
• Private healthcare options
• Life assurance
• Employee wellbeing programmes
• Professional development and training support
• Opportunities for career progression within a growing digital function
• Collaborative and supportive team environment

Why Apply?

This is a fantastic opportunity to join a forward‑thinking organisation where data plays a central role in shaping digital experiences. You'll have the opportunity to influence product decisions, develop your technical analytics expertise and work alongside experienced digital professionals in a highly collaborative environment.