Hybrid Digital Analytics Specialist (GA4 & GTM)

Great Ormond Street Hospital; Greater London; Hybrid; GBP 38,000 - 47,000; Full time

Benefits offered by this job

30 days annual leave

Flexible working

Enhanced pension scheme

Life assurance

Employee wellbeing programme

Job summary

Great Ormond Street Hospital Children's Charity is seeking a Digital Analyst to translate data into actionable insights, optimizing digital campaigns and supporter experiences. You will work across Fundraising, Marketing and Technology to combine data from multiple channels and drive evidence-based decisions.

The role requires hands-on GA4, GTM, SQL, JavaScript/HTML tracking work and a knack for turning complex data into clear recommendations for cross-functional teams.

Qualifications

• Strong hands-on experience with GA4 and GTM for digital measurement and tracking.

Responsibilities

• Analyse performance across digital campaigns, websites and supporter journeys, turning data into clear insights and recommendations.

Skills

GA4 tracking

SQL querying

GTM integration

Dashboards

A/B testing

Stakeholder communication

Cross-functional teamwork

Analytical mindset

Tools

GA4

Google Tag Manager

JavaScript

HTML

Job description

Great Ormond Street Hospital Children's Charity is seeking a Digital Analyst to translate data into actionable insights, optimizing digital campaigns and supporter experiences. You will work across Fundraising, Marketing and Technology to combine data from multiple channels and drive evidence-based decisions.

The role requires hands-on GA4, GTM, SQL, JavaScript/HTML tracking work and a knack for turning complex data into clear recommendations for cross-functional teams.