Hybrid CRM Specialist: Personalisation & Lifecycle

DC Thomson; Glasgow; Hybrid; GBP 30,000 - 48,000; Full time

Benefits offered by this job

Hybrid working

34 days annual leave

Pension scheme

Life assurance

Employee discounts

Learning & development

Job summary

DC Thomson is seeking a CRM Specialist to own end-to-end CRM campaigns and customer lifecycle journeys across a portfolio of brands. You’ll plan, build, QA and deploy emails, manage calendars and use data to drive retention and engagement across multiple publications.

You’ll collaborate with marketing and product teams, apply segmentation and personalization, and continuously test to optimise performance. Hybrid working across major UK cities offered.

Qualifications

• Proven experience delivering CRM, email marketing and customer lifecycle campaigns.

Responsibilities

• Own end-to-end delivery and performance of CRM campaigns and customer lifecycle journeys.

Skills

CRM strategy

Email marketing

Customer lifecycle

Segmentation

Data analysis

A/B testing

Stakeholder management

Automation

Tools

HubSpot

Iterable

Braze

Looker

Job description

DC Thomson is seeking a CRM Specialist to own end-to-end CRM campaigns and customer lifecycle journeys across a portfolio of brands. You’ll plan, build, QA and deploy emails, manage calendars and use data to drive retention and engagement across multiple publications.

You’ll collaborate with marketing and product teams, apply segmentation and personalization, and continuously test to optimise performance. Hybrid working across major UK cities offered.