CRM Campaign & Personalisation Specialist

DC Thomson; Greater London; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Hybrid working

34 days annual leave

Family-friendly policies

Pension & life assurance

Discounts & benefits platform

Learning & development

Supportive environment

Job summary

DC Thomson is seeking a CRM Specialist to strengthen relationships with subscribers and customers through data-led communications that drive retention and long-term value. You will join a central CRM team supporting a portfolio of subscription brands and shape customer journeys across campaigns.

You will own end-to-end CRM delivery, personalise experiences, and collaborate with marketing and commercial teams to ensure impactful communications.

Qualifications

• Proven experience delivering CRM and lifecycle campaigns.

Responsibilities

• Own end-to-end delivery of CRM campaigns and lifecycle journeys.
• Plan, build, QA and deploy emails across brands.
• Manage CRM calendars across portfolio.
• Analyze newsletters and automated journeys for improvements.
• Develop and execute testing and optimisation plans.
• Use segmentation, personalisation and automation for relevant experiences.
• Turn campaign data into insights for stakeholders.
• Help customers understand value of subscriptions.
• Collaborate with marketing, brand and commercial teams to align communications.
• Maintain QA standards and CRM best practices.

Skills

CRM campaigns

Email marketing

Customer lifecycle

Segmentation & personalisation

Automation

A/B testing

Data analysis

Stakeholder management

Attention to detail

Communication skills

Tools

HubSpot

Iterable

Braze

Job description

DC Thomson is seeking a CRM Specialist to strengthen relationships with subscribers and customers through data-led communications that drive retention and long-term value. You will join a central CRM team supporting a portfolio of subscription brands and shape customer journeys across campaigns.

You will own end-to-end CRM delivery, personalise experiences, and collaborate with marketing and commercial teams to ensure impactful communications.