Hybrid CRM & Acquisition Growth Lead

Company Shop Group; Tankersley; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

A leading retail organization is seeking a CRM & Acquisition Manager in Tankersley to enhance member engagement and retention. The role involves developing CRM strategies, managing the entire CRM lifecycle, and optimizing marketing campaigns across various channels. Ideal candidates will have proven experience in CRM marketing, strong analytical abilities, and excellent communication skills. This is a full-time hybrid position offering a salary between £45,000 and £50,000, plus several employee benefits.

Benefits

Free membership for you and 10 nominees

Contributory pension scheme

Annual flu injections

High street and leisure discounts

On-site parking

Subsidised staff canteen

Free tea & coffee

Free fruit Friday

Employee Assistance Programme – Grocery Aid

Eligible for Costco membership

Cycle to work schemes

Life assurance benefit

Qualifications

• Proven experience in CRM and acquisition marketing.
• Strong understanding of segmentation, automation, and personalisation strategies.
• Hands-on experience with CRM platforms such as Elmasrys, Salesforce or similar.
• An analytical mindset with the ability to turn data into meaningful insights.
• Excellent communication and project-management skills.
• High attention to detail and a commitment to producing high-quality, brand-aligned communications.
• A balance of creativity and data-driven thinking, with a passion for building strong member relationships.

Responsibilities

• Develop and deliver CRM and acquisition strategies to grow and retain our member base.
• Manage the full CRM lifecycle, including segmentation, automation, personalisation, and customer journeys.
• Plan, build, and optimise campaigns across email, SMS, and other communication channels.
• Ensure all messaging aligns with brand identity and content plans, creating a seamless and consistent member experience.
• Analyse campaign performance and share clear, actionable insights to improve engagement and conversion.
• Maximise our CRM platform capabilities, identifying opportunities for innovation and improved usability.
• Collaborate closely with Digital, Creative, and Member Services teams to deliver integrated, impactful campaigns.

Skills

CRM and acquisition marketing

Segmentation strategies

Automation strategies

Personalisation strategies

Analytical mindset

Communication skills

Project management

Attention to detail

Creativity

Tools

Salesforce

CRM platforms

Job description

A leading retail organization is seeking a CRM & Acquisition Manager in Tankersley to enhance member engagement and retention. The role involves developing CRM strategies, managing the entire CRM lifecycle, and optimizing marketing campaigns across various channels. Ideal candidates will have proven experience in CRM marketing, strong analytical abilities, and excellent communication skills. This is a full-time hybrid position offering a salary between £45,000 and £50,000, plus several employee benefits.