Hybrid B2B Marketing Manager — Growth & Pipeline

Planet Payment; Greater London; Hybride; GBP 65 000 - 90 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Résumé du poste

Planet is seeking a commercially minded Marketing Manager to lead integrated marketing programmes across Planet's business areas. You’ll shape campaigns to attract new customers, grow existing accounts and strengthen our brand, working with Sales, Product and Commercialisation teams to translate priorities into measurable activity.

This hands-on role combines strategy with execution, requiring ownership and a proactive mindset.

Qualifications

• 5+ years of B2B marketing experience, ideally in payments, fintech, SaaS or related tech.
• Strong commercial mindset supporting pipeline generation and revenue objectives.
• Proven track record delivering integrated multi-channel campaigns.
• Experience with ABM, customer marketing, demand generation or lifecycle marketing.
• Excellent stakeholder management with Sales, Commercial and Product teams.
• Proficiency with Salesforce, Pardot, HubSpot or similar platforms.
• Excellent written and verbal English.

Responsabilités

• Plan and execute integrated marketing programmes across email, paid media, webinars, events and partner channels to drive pipeline and engagement.
• Develop targeted campaigns for priority accounts, segments and growth opportunities.
• Build customer marketing initiatives to increase adoption and value of Planet's solutions.
• Collaborate with Sales, Product and Customer Success to align activity with revenue goals.
• Brief and coordinate with Digital, Events, Design, Content, Communications and Product Marketing teams.
• Support customer stories, testimonials and sales enablement materials.
• Track campaign performance and use insights to optimise future activity.
• Identify opportunities to improve marketing processes and ways of working.

Connaissances

B2B marketing

Account-based marketing

Demand generation

Lifecycle marketing

Stakeholder management

Data-driven marketing

Outils

Salesforce

Pardot

HubSpot

Description du poste

Planet is seeking a commercially minded Marketing Manager to lead integrated marketing programmes across Planet's business areas. You’ll shape campaigns to attract new customers, grow existing accounts and strengthen our brand, working with Sales, Product and Commercialisation teams to translate priorities into measurable activity.

This hands-on role combines strategy with execution, requiring ownership and a proactive mindset.