B2B Marketing Manager — Growth & Campaigns (Hybrid)

Reed Specialist Recruitment; Greater London; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Hybrid working

Healthcare plan

Life assurance

Enhanced holiday entitlement

Employee assistance programme

Wellbeing and lifestyle benefits

Ongoing training and development

Job summary

Reed Marketing & Creative are currently working with a leading award-winning business to recruit an experienced Marketing Manager. This role offers ownership of the marketing function, delivering campaigns that support lead generation, brand visibility, and sustained commercial growth.

The successful candidate will drive multi-channel initiatives across digital, content, email, PR, social media and traditional channels, collaborating with commercial teams to maximise ROI and ensure brand

Qualifications

• Experience delivering B2B multi-channel marketing campaigns that drive commercial results.
• Strong knowledge of digital marketing, content creation, SEO and email marketing.
• Experience using CRM and marketing automation platforms, ideally HubSpot.
• Excellent stakeholder management and communication skills.
• Proven ability to manage multiple projects with strong attention to detail.

Responsibilities

• Develop and deliver marketing initiatives aligned with business objectives and growth plans.
• Create and execute integrated campaigns across digital, content, email, PR, social media and traditional channels.
• Collaborate with commercial teams to support lead generation and business development.
• Oversee campaign schedules, marketing plans and content calendars to ensure timely delivery.
• Produce and manage marketing materials including presentations, case studies, brochures, and digital content.
• Support exhibitions, networking events, conferences and industry engagement activities.
• Analyse market developments, customer trends and competitor activity to identify growth opportunities.
• Track campaign performance through reporting, ROI analysis and data insights.
• Manage relationships with external agencies, suppliers and creative partners.
• Maintain brand consistency across all marketing communications and manage expenditure.

Skills

B2B marketing

Lead generation

Multi-channel campaigns

Digital marketing

Content creation

SEO

Email marketing

CRM & marketing automation

Analytics / ROI

Stakeholder management

Project management

Communication skills

Tools

HubSpot

Job description

Reed Marketing & Creative are currently working with a leading award-winning business to recruit an experienced Marketing Manager. This role offers ownership of the marketing function, delivering campaigns that support lead generation, brand visibility, and sustained commercial growth.

The successful candidate will drive multi-channel initiatives across digital, content, email, PR, social media and traditional channels, collaborating with commercial teams to maximise ROI and ensure brand