HubSpot CRM & Marketing Manager

Steadman Hub; Birmingham; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Steadman Hub is seeking a CRM and Marketing Manager to optimize HubSpot-driven marketing and sales activity. You will design workflows and campaigns that generate leads and align with business goals, working closely with BD and Marketing to shape strategic demand plans.

You will own end-to-end demand generation strategy, deliver outbound and nurture campaigns, and create sales enablement content with a focus on impact and revenue priorities.

Qualifications

• Strong B2B marketing experience with demand generation and sales enablement.
• Advanced HubSpot CRM and marketing automation expertise (Marketing Hub as a minimum).
• Knowledge of omni-channel campaign planning, customer journeys, segmentation, and lead nurturing.
• Track record of delivering results through outbound and nurture campaigns, with excellent communication and management skills.
• Hybrid working in Birmingham.

Responsibilities

• Act as the internal HubSpot SME, managing workflows, lead scoring, segmentation, and dashboards for optimal CRM performance.
• Build and execute demand generation campaigns that align with pipeline targets and priority segments.
• Design and deliver targeted marketing campaigns in HubSpot that guide prospects through the customer journey.
• Create sales enablement content and report on campaign effectiveness, sharing insights to continuously improve outcomes.

Skills

HubSpot CRM

Marketing automation

Demand generation

Lead nurturing

Campaign design

Analytics dashboards

Sales enablement

Tools

HubSpot Marketing Hub

Job description

Steadman Hub are working alongside a manufacturing organisation who are looking to hire a CRM and Marketing Manager to join their Marketing team. Our client relies on HubSpot as the backbone of their marketing and sales activity, and they're looking for a specialist to optimise their outbound, nurture, and sales enablement activity.

As CRM and Marketing Manager, you'll be a HubSpot expert, designing workflows and building campaigns that generate leads. You'll work closely with the BD and Marketing teams, playing a key role in shaping strategic demand plans that align directly with business goals and revenue priorities.

Key Responsibilities

• Act as the internal HubSpot SME, managing workflows, lead scoring, segmentation, and dashboards for optimal CRM performance
• Build and execute demand generation campaigns that align with pipeline targets and priority segments
• Design and deliver targeted marketing campaigns in HubSpot that guide prospects through the customer journey
• Create sales enablement content and report on campaign effectiveness, sharing insights to continuously improve outcomes

Experience and Qualifications

• Strong B2B marketing experience, with a strong focus on demand generation and sales enablement
• Advanced HubSpot CRM and marketing automation expertise (Marketing Hub as a minimum)
• Strong knowledge of omni-channel campaign planning, customer journeys, segmentation, and lead nurturing strategies
• A track record of delivering results through outbound and nurture campaigns, with excellent communication and management skills
• Hybrid working in Birmingham
• Full ownership over demand generation strategy and delivery, end-to-end