Digital Marketing Manager

Steadman Hub; Shrewsbury; On-site; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Onsite parking

Job summary

A growing digital marketing firm in Shrewsbury is looking for a HubSpot Digital Marketing Manager to oversee the customer journey and enhance post-acquisition performance. This mid-senior level position focuses on CRM, marketing automation, and data-driven strategies to turn traffic into repeat customers. Key responsibilities include managing email campaigns, analyzing customer behavior data, and leading digital projects. The ideal candidate will have proven experience in digital marketing and familiarity with HubSpot or similar platforms.

Qualifications

• Proven digital marketing experience with a strong focus on CRM, automation, email and e-commerce.
• Hands-on experience with HubSpot or a comparable CRM platform.
• Highly data-driven, with confidence tracking KPIs and translating insight into action.
• Strong organizational and communication skills, comfortable working in a hands-on SME environment.

Responsibilities

• Own CRM and marketing automation activity, including customer segmentation, lifecycle journeys and retention campaigns.
• Plan, execute and optimise email marketing campaigns, reporting on performance and driving continual improvement.
• Analyse website and customer behaviour data to improve conversion, engagement and loyalty.
• Manage digital projects and agency relationships (PPC, SEO, web), ensuring alignment with wider marketing goals.

Skills

Digital marketing experience

CRM expertise

Email marketing skills

Data-driven analysis

Strong organizational skills

Communication skills

Tools

HubSpot

CRM platforms

Job description

HubSpot Digital Marketing Manager

Steadman Hub has partnered with a fast‑growing, organisation operating across several trading entities. The business is focused on building long‑term customer relationships, utilising data, technology and performance marketing to drive retention, loyalty and sustainable growth. With a collaborative culture, they place emphasis on customer experience across the full lifecycle.

They are seeking a HubSpot Digital Marketing Manager to take ownership of the end‑to‑end customer journey, with a particular focus on post‑acquisition performance. This role will lead CRM, marketing automation and email strategy, using data and insight to turn traffic into repeat customers. The position plays a key role in shaping digital strategy across multiple channels, working closely with internal stakeholders and external agencies.

Base pay range

Direct message the job poster from Steadman Hub

Key responsibilities

• Own CRM and marketing automation activity, including customer segmentation, lifecycle journeys and retention campaigns
• Plan, execute and optimise email marketing campaigns, reporting on performance and driving continual improvement
• Analyse website and customer behaviour data to improve conversion, engagement and loyalty
• Manage digital projects and agency relationships (PPC, SEO, web), ensuring alignment with wider marketing goals

Experience required

• Proven digital marketing experience with a strong focus on CRM, automation, email and e‑commerce
• Hands‑on experience with HubSpot or a comparable CRM platform
• Highly data‑driven, with confidence tracking KPIs and translating insight into action
• Strong organisational and communication skills, comfortable working in a hands‑on SME environment
• Onsite parking

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

IT Services and IT Consulting and Marketing Services

Location: Shrewsbury, England, United Kingdom