Marketing Manager

Workstreet; Stafford; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Training and development

Career progression

Hybrid working

Job summary

Workstreet in Tamworth, Staffordshire, is seeking a Marketing Manager to own the UK marketing strategy and deliver campaigns that build brand awareness, generate high-quality leads and support commercial growth. The role centers on HubSpot CRM and multi-channel campaigns, working closely with sales and product teams.

You will shape the marketing approach across digital channels, content, events and product launches, with a hands-on yet strategic remit in a growing business.

Qualifications

• Hands-on HubSpot experience essential.
• Strong B2B marketing background required.
• Proven ability to generate high-quality leads.

Responsibilities

• Develop and execute the UK marketing strategy.
• Own HubSpot CRM, including automation and lead management.
• Create and manage multi-channel campaigns to drive growth.
• Collaborate with sales, product and senior leadership.
• Plan industry events and content across channels.

Skills

HubSpot

B2B marketing

Lead generation

CRM management

Campaign reporting

Content creation

Tools

HubSpot CRM

Job description

Marketing Manager B2B HubSpot

• £45,000 - £50,000 per annum
• Tamworth , Staffordshire - Hybrid working
• Training and development
• Career progression
• The opportunity to shape and develop the marketing function
• A commercially focused and growing environment

Are you an experienced Marketing Manager with a strong B2B background and hands-on experience using HubSpot?

Are you looking for an opportunity where you can take ownership of the marketing function and play a key role in the growth of an innovative business?

As Marketing Manager, you will take ownership of the UK marketing strategy, developing and delivering campaigns that build brand awareness, generate high-quality leads and directly support commercial growth. Working closely with senior leadership, sales and product teams, you will have the opportunity to shape the company's marketing approach across digital channels, CRM, content, events and product launches.

The Role

This is a hands-on role for someone who enjoys combining strategic marketing planning with campaign execution, while having the freedom to develop processes, improve lead generation and make a measurable commercial difference.

• Develop and execute the UK marketing strategy in line with wider commercial objectives.
• Own and optimise HubSpot CRM, including marketing automation, workflows, customer journeys and lead management.
• Develop and deliver targeted B2B campaigns to generate high-quality sales leads.
• Create and manage email campaigns, landing pages, forms, CTAs and lead nurturing journeys through HubSpot.
• Manage customer data, segmentation and CRM processes to improve engagement and conversion.
• Work closely with the sales team to improve lead quality, nurture prospects and support pipeline development.
• Create and oversee engaging content across social media, websites, email and wider digital channels.
• Support the marketing strategy for new products, services and commercial initiatives.
• Plan and coordinate industry events, exhibitions and other lead-generation activity.
• Monitor campaign performance and use data and reporting to continually improve marketing activity.
• Work closely with senior stakeholders to strengthen the company's brand and market presence.

About You

• Proven experience as a Marketing Manager or in a similar senior marketing position.
• Strong B2B marketing experience, ideally within engineering, energy, technology, industrial or another technical environment.
• Hands-on HubSpot experience is essential, with confidence managing CRM, automation, workflows, campaigns and reporting.
• Strong understanding of B2B lead generation, nurturing and marketing-to-sales processes.
• Experience creating and managing multi-channel digital marketing campaigns.
• Commercially minded, with the ability to connect marketing activity to measurable business results.
• Strong written and verbal communication skills, with the ability to create engaging B2B content.
• Organised, proactive and comfortable working in a growing business where you can take ownership and make decisions.

Why Join?

This is an opportunity to join a growing business at an exciting stage of its development, where marketing has a direct role to play in commercial growth.

You'll have genuine ownership of the marketing function, the opportunity to work closely with senior leadership and the freedom to develop and improve the company's marketing strategy.

If you're an experienced B2B Marketing Manager with strong HubSpot expertise and are looking for a role where you can make a visible commercial impact, we'd like to hear from you.