HoReCa B2B Growth Architect

Vertical Advantage; Birmingham; On-site; GBP 35,000 - 65,000; Full time

Job summary

Vertical Advantage is seeking a motivated B2B New Business Development Manager to drive growth in the HoReCa sector. This field-based role focuses on winning new customers, expanding the B2B base, and building a robust sales pipeline across assigned territories.

You will identify opportunities, engage prospects, and move them through the sales lifecycle to long-term partnerships, leveraging strong relationship-building and self-starting discipline.

Qualifications

• Minimum 2 years' experience in B2B new business or business development.
• Proven track record of consistently achieving or exceeding sales targets.
• Experience within HoReCa, hospitality or the wider out-of-home sector would be highly advantageous.
• A proactive, entrepreneurial and self-starting approach.
• Strong communication, networking and relationship-building skills.

Responsibilities

• Identify, target and acquire new customers across the HoReCa channel.
• Build and manage a strong pipeline through territory mapping and proactive prospecting.
• Drive the full sales process from initial outreach through to conversion.
• Use cold calling, networking, social selling and face-to-face meetings to generate opportunities.
• Maximise commercial opportunities and support the successful activation of new customers.
• Develop strong market and customer insight to identify emerging opportunities.
• Maintain accurate pipeline management and forecasting.

Skills

B2B sales

New business

HoReCa knowledge

Prospecting

Networking

Communication

Job description

Vertical Advantage is seeking a motivated B2B New Business Development Manager to drive growth in the HoReCa sector. This field-based role focuses on winning new customers, expanding the B2B base, and building a robust sales pipeline across assigned territories.

You will identify opportunities, engage prospects, and move them through the sales lifecycle to long-term partnerships, leveraging strong relationship-building and self-starting discipline.