Head of Web Experience & CRO for Multi-Brand Growth

AtlasBrands; Greater London; On-site; GBP 120,000 - 190,000; Full time

Job summary

AtlasBrands is seeking a Head of Web Experience & CRO to own all portfolio websites and high-converting funnels. You will lead an AI-powered testing engine, build the department, and ensure bug-free launches while driving conversion rate, average order value and profit per visitor across multiple brands.

You will oversee audits, pre-sales copy, and high-velocity CRO experiments across product pages, checkout flows, and post-purchase upsells, collaborating with creative teams to align ad angles

Qualifications

• Hands-on experience ideating, drafting copy, building pre-lander pages and post-purchase funnels.
• Proven ability to configure and scale third-party checkout engines for high conversion and post-purchase upsells.
• Strong understanding of post-purchase offers, bundles, downsells, and subscription tactics.
• Rigorous experimentation with clear hypotheses, sample sizing and significance.

Responsibilities

• Audit live brand pages, offers and checkout flows; present a prioritized CRO roadmap across 10+ SKUs/brands.
• Lead ideation and creation of high-converting pre-sales pages and direct-response copy.
• Drive high-velocity CRO and A/B testing across product pages, checkout flows, and post-purchase upsells.
• Build new funnels and checkout experiences from scratch across a multi-brand portfolio.
• Maintain high test win rate with statistically significant results and continuous improvements.
• Collaborate with Performance Creative to ensure consistent messaging and congruent variants.
• Maintain bug-free launches, optimize integrations, and resolve critical incidents quickly.
• Develop AI dashboards to track conversion rates, AOV, and profit per visitor; scale the department.

Skills

Direct-Response Funnels

Third-Party Checkout

Upsell & AOV

Experimentation

Multi-Brand Leadership

Analytics Depth

AI Tooling

Job description

AtlasBrands is seeking a Head of Web Experience & CRO to own all portfolio websites and high-converting funnels. You will lead an AI-powered testing engine, build the department, and ensure bug-free launches while driving conversion rate, average order value and profit per visitor across multiple brands.

You will oversee audits, pre-sales copy, and high-velocity CRO experiments across product pages, checkout flows, and post-purchase upsells, collaborating with creative teams to align ad angles