Head of User Acquisition & Growth (Web & Mobile)

Betty; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Career and skills development

Fun and collaborative team environment

New modern office space

Job summary

Betty is seeking an experienced Head of User Acquisition to lead our global acquisition strategy across Web, iOS and Android. You will own budgets, performance, and team development in a large, sophisticated UA operation, working with cross-functional partners to drive growth while maintaining efficiency and player quality.

The ideal candidate brings deep performance marketing expertise, strong commercial judgment, and a track record of building high-performing teams in a fast-paced, regulated

Qualifications

• 7+ years in User Acquisition or performance marketing.
• Experience managing large paid acquisition across web and mobile apps.
• Proven leadership of performance marketing teams.
• Deep knowledge of Google, Meta and Apple Ads.
• Strong mobile attribution, measurement and analytics.
• Experience managing substantial budgets with commercial accountability.
• Excellent stakeholder management and communication.
• Fluency in written and spoken English.

Responsibilities

• Own the User Acquisition strategy across Web, iOS and Android.
• Lead, develop and manage the UA team with clear priorities and ownership.
• Own significant acquisition budgets and allocate investment across channels.
• Drive performance across Google, Meta, Apple Ads, programmatic and emerging channels.
• Own KPIs including customer volume, CAC, conversion, quality and ROAS.
• Identify new channels, partners and growth opportunities.
• Collaborate with CRO, Creative, Analytics, Product and Marketing to improve the acquisition journey.
• Build a strong testing culture across media, audiences, creative, landing experiences.
• Ensure measurement, attribution and reporting provide a reliable view of performance.
• Communicate performance and opportunities to senior leadership.

Skills

User Acquisition

Performance Marketing

Team Leadership

Budget Management

Analytics

Mobile Attribution

Stakeholder Management

English Fluency

Tools

Google Ads

Meta Ads

Apple Ads

Programmatic Platforms

Job description

Betty is seeking an experienced Head of User Acquisition to lead our global acquisition strategy across Web, iOS and Android. You will own budgets, performance, and team development in a large, sophisticated UA operation, working with cross-functional partners to drive growth while maintaining efficiency and player quality.

The ideal candidate brings deep performance marketing expertise, strong commercial judgment, and a track record of building high-performing teams in a fast-paced, regulated