App User Acquisition Manager | Betty CA

Betty; Greater London; On-site; GBP 45,000 - 75,000; Full time

Benefits offered by this job

Career development opportunities

Fun collaborative team

New modern office space

Job summary

Betty, a leading entertainment company blending real-money online casinos and casual mobile gaming, seeks an experienced App User Acquisition specialist in Greater London. You will drive UA campaigns, collaborate with design and analytics teams, and own performance across platforms to grow user revenue.

You will manage AppsFlyer, GA4, and iOS SKAN reporting, craft data-driven strategies, and communicate clearly with cross-functional stakeholders in a fast-paced environment.

Qualifications

• 3+ years of hands-on app user acquisition experience.
• Experience with AppsFlyer or another MMP and app user reporting.
• Strong understanding of iOS tracking including SKAN reporting and handling non-consented users.
• Experience with GA4: event setup, custom reports, and troubleshooting.
• Excellent communication skills to work cross-functionally with stakeholders.
• Proven track record of executing performance marketing strategies that drive revenue growth.
• Fluency in written and spoken English.
• Ability to adapt quickly in a fast-paced environment.

Responsibilities

• Collaborate with design teams to create engaging and high-performing advertising creatives.
• Drive innovative marketing initiatives by generating ideas and coordinating with stakeholders for execution.
• Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.
• Develop expertise in the North American gambling market while collaborating with a cross-functional team.

Skills

App UA

AppsFlyer

iOS SKAN

GA4

Cross-functional

Revenue Growth

English Fluency

Tools

GA4

Tableau

Power BI

Job description

About Us:

Betty is an innovative entertainment company pioneering at the intersection of real‑money online casinos and casual mobile gaming.

Betty Canadais a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like‑minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest- we value honesty in all aspects.
• Bring the Olives- we offer premium customer experience.
• Think Big- we believe in always striving for more.

Key Responsibilities

• Collaborate with internal and external design teams to create engaging and high-performing advertising creatives.
• Drive innovative marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.
• Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.
• Develop expertise in the North American gambling market while collaborating with a diverse, cross‑functional team.

Requirements:

• 3+ years of hands‑on experience in app user acquisition.
• Solid experience with AppsFlyer or another MMP, including app user reporting.
• Strong understanding of iOS tracking, including SKAN reporting and handling non‑consented users.
• Experience with GA4: event setup, custom reports, and troubleshooting.
• Excellent communication skills with the ability to work cross‑functionally with various stakeholders.
• A proven track record of executing performance marketing strategies that drive revenue growth.
• Fluency in written and spoken English.
• The ability to adapt quickly and perform well in a fast‑paced environment.

Nice to have:

• Experience in the gambling or iGaming industry.
• Familiarity with data visualization tools like Tableau or Power BI.

What we offer:

• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full‑time basis without the need for current or future visa sponsorship.
We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation.