Head of Ticketing and Supporter Services

Breathehr; Peterborough; Remote; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Prestigious hospitality events

Discounted club merchandise

Additional holiday entitlement

Learning & development

Collaborative & inclusive culture

Job summary

Breathehr seeks a Head of Ticketing and Supporter Services to lead ticketing and fan engagement at Weston Homes Stadium in Peterborough. The role focuses on managing ticket sales, distribution, and supporter relations to maximise revenue and enhance the fan experience.

You will collaborate with commercial, marketing, and operations teams, optimise the Ticketmaster Sport platform, and implement robust supporter services across matchdays and memberships.

Qualifications

• Senior leadership experience in ticketing or supporter services in sports, events, or entertainment.
• Strong analytical skills with data-driven decision making for revenue and engagement.
• Excellent communication and customer service with a fan-centric mindset.
• Proficiency with ticketing software and CRM systems, preferably Ticketmaster Sport.
• Experience handling high-volume matchday operations and loyalty initiatives.
• Familiarity with industry regulations and accessibility standards.

Responsibilities

• Oversee day-to-day ticketing and supporter services operations, including staff management, training, and performance reviews.
• Develop and implement ticketing strategies, pricing models, promotions, and campaigns to maximise sales and engagement.
• Manage relationships with Ticketmaster Sport and external partners for system reliability, updates, and integration with club platforms.
• Analyse ticketing and supporter data to provide insights for revenue optimisation and personalised engagement.
• Ensure compliance with data protection, accessibility, and football governing body requirements.
• Lead on matchday ticketing logistics, box office operations, and access control.
• Champion supporter services, handling inquiries, resolving complaints, and developing loyalty programs.
• Collaborate with marketing to enhance fan engagement through digital ticketing and exclusive events.
• Monitor KPIs like attendance, sell-out rates, feedback, and retention rates.
• Identify opportunities for innovation in mobile ticketing, CRM integrations, or new tools.

Skills

Senior leadership

Fan engagement

Data analysis

Customer service

Education

Business/Management degree

Tools

Ticketmaster Sport

CRM systems

Job description

Head of Ticketing and Supporter Services

Weston Homes Stadium, London Road, Peterborough

Vacancy listed02/11/2026

Details

• Salary - Competitive salary - dependant on experience
• Contract – Permanent
• Location – Weston Homes Stadium
• Benefits - Prestigious hospitality events, discounted club merchandise, additional holiday entitlement, learning & development - supporting you to develop your potential & achieve in your career, collaborative & inclusive working culture plus more
• CLOSE DATE: 18th November 2026. Please note, we may close the vacancy early where we receive significant numbers of applications.

We are looking for an experienced and innovative Head of Ticketing and Supporter Services to lead our ticketing and fan engagement departments. This pivotal role involves managing all aspects of ticket sales, distribution, customer service, and supporter relations, ensuring seamless operations for matchdays, events, and memberships while prioritising outstanding supporter experiences. You'll work closely with our commercial, marketing, and operations teams to maximise revenue, improve fan satisfaction, and leverage technology for efficiency. As we partner with Ticketmaster Sport as our primary systems provider, you'll play a key role in optimising this platform to deliver best-in-class ticketing solutions, integrated with robust supporter services to foster deeper connections with our fan base.

About the Role - Key Responsibilities

• Oversee the day-to-day operations of the ticketing and supporter services departments, including staff management, training, and performance evaluation.
• Develop and implement ticketing strategies to drive sales, including pricing models, dynamic pricing, and promotional campaigns, while aligning with supporter engagement goals.
• Manage relationships with Ticketmaster Sport and other external partners to ensure system reliability, updates, and integration with club platforms for both ticketing and fan services.
• Analyse ticketing and supporter data and trends to provide insights for revenue optimisation, fan behaviour understanding, and personalised engagement strategies.
• Ensure compliance with all relevant regulations, including data protection (GDPR), accessibility standards, and football governing body requirements.
• Lead on matchday ticketing logistics, including box office operations, access control, and troubleshooting, while coordinating supporter services for a smooth fan experience.
• Champion supporter services and fan engagement initiatives, including handling inquiries, resolving complaints, managing feedback mechanisms, developing loyalty programs, organising fan forums, community outreach, and accessibility improvements to build lasting relationships and enhance overall supporter satisfaction.
• Collaborate with marketing to enhance fan engagement through targeted ticketing and supporter initiatives, such as digital ticketing, personalised offers, exclusive events, and supporter-driven content.
• Monitor and report on key performance indicators (KPIs) like attendance figures, sell-out rates, customer feedback, engagement metrics, and supporter retention rates.
• Identify opportunities for innovation, such as mobile ticketing enhancements, CRM integrations, or new supporter service tools to elevate the fan experience.

About You

• Proven experience in a senior role within ticketing and/or supporter services in sports, entertainment, or events industries, ideally in football or a similar high-volume environment.
• Strong leadership skills with the ability to motivate and manage a team focused on both operational efficiency and fan-centric service.
• Excellent analytical abilities, with experience using data to inform decisions in revenue and engagement contexts.
• Proficiency in ticketing software and CRM systems; recommended experience with Ticketmaster Sport or similar platforms.
• Outstanding communication, customer service, and relationship-building skills, with a deep fan-focused mindset and expertise in supporter engagement.
• Knowledge of industry best practices, including digital transformation in ticketing and advanced supporter services.
• Ability to work flexibly, including evenings, weekends, and matchdays as required.
• Experience in revenue management, commercial operations, or supporter relations within a sports club.
• Familiarity with football-specific regulations (e.g., EFL guidelines) and fan engagement frameworks.
• Proficiency in data analytics tools or reporting software for tracking supporter metrics.
• A passion for football and a strong understanding of fan culture, with a proven track record in delivering exceptional supporter services.
• Relevant qualifications in business, management, customer service, or a related field (or equivalent experience).