Head of Social Media and Community

Blue Light Card Ltd; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company is seeking an experienced Head of Social Media and Community to join their Brand & Communications team. This role focuses on community management, driving engagement, and developing strategies that enhance member loyalty and advocacy. The ideal candidate will have a strong background in digital marketing and social media, along with proven experience in managing large communities. The company promotes a hybrid working model and offers a range of benefits including flexible hours, annual leave, and a company bonus scheme.

Benefits

Hybrid working and flexible hours

25 days annual leave plus additional day off for birthday

Company bonus scheme

Onsite gym at HQ

Company funded private medical insurance

Employee assistance programme

Qualifications

• Significant experience in social media strategy and community management.
• Strong background in digital marketing and social media management.

Responsibilities

• Develop and execute a community engagement strategy.
• Manage and grow online and offline community platforms.
• Hire, coach, and develop a high-performing community team.

Skills

Community Management

Digital Marketing

Social Media Strategy

Data-Driven Decision Making

Tools

Social Listening Tools

Job description

Blue Light Card. Individually great, together unstoppable

The Role and the Team

We have an exciting opportunity for an experienced Head of Social Media and Community to join our growing Brand & Communications team withing Marketing. Community is at the heart of our business, and you'll be responsible for our end-to-end community management, leveraging insights to inform our wider strategy and campaigns.

Our Marketing team is the driving force behind our brand and member engagement, connecting with the Blue Light community in meaningful and impactful ways. We don’t just promote – we inspire, engage, and build lasting relationships and memories.

What You’ll Do

• Develop and execute a community engagement strategy that drives member engagement, advocacy, and loyalty while creating additional revenue-generating touchpoints
• Build and roll out an integrated operational strategy to connect community engagement efforts with key marketing and business outcomes
• Manage and grow both online and offline community platforms, including social media, forums, events, and other touchpoints where members interact
• Incorporate PR-driven opportunities that highlight community successes, milestones, or member stories to enhance brand perception externally
• Launch grassroots initiatives such as regional member events and local partnerships
• Develop and execute a comprehensive activity calendar across all community forums
• Champion community management internally and work cross-functionally with PR, marketing, and product teams to integrate community insights and initiatives
• Hire, coach, and develop a high-performing community team
• Implement and leverage community management platforms (e.g. social listening tools) to streamline engagement, track sentiment, and foster deeper online and offline connections

What You’ll Bring

• Significant experience in creating social media strategy and community management, with a proven track record of managing large, engaged communities. Experience working within marketplace, e-commerce or affiliate industries would be ideal
• A deep understanding of community dynamics and engagement strategies that foster long-term member loyalty, advocacy, and retention
• Strong background in digital marketing and social media management, with expertise in platforms such as Facebook, Instagram, X, LinkedIn, Reddit, TikTok etc.
• Content strategy and creation experience across blogs, email newsletters, social media, video, and member-driven content
• Solid understanding of PR and communications, driving positive media coverage for community-driven initiatives
• Data-driven decision-making skills, with knowledge of reporting frameworks to measure impact, and the ability to transform insights into actionable business outcomes (e.g. increased revenue, renewals, or customer lifetime value)
• People management experience and ability to hire and develop a growing team

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team, we aim to be flexible, but we aren’t able to offer fully remote working.

What We Offer

• Hybrid working and flexible hours
• 35 hour working week
• Free parking and EV charging onsite at HQ
• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days
• A company bonus scheme
• Your own Blue Light Card and exclusive access to thousands of discounts
• Great social events e.g., festive party, summer party, team socials, sports matches
• Regular company-wide recognition events e.g. Monthly Light’s Up and The Shine awards
• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)
• Onsite gym at HQ (including access to free HIIT & stretch classes)
• Strong learning and development culture
• Group auto-enrolment pension plan
• Enhanced parental leave and absence leave
• Company funded private medical insurance
• Healthcare cashback plan
• Employee assistance programme (including mental health support) and mental health first aiders

#LI-Hybrid