Head of Social Media

Crash Media Group; London; Hybrid; GBP 59,000 - 70,000; Full time

Job summary

A leading media company in London seeks a Head of Social to lead social media strategy across multiple brands. The role involves managing a team, focusing on video content, and driving engagement and revenue growth. Ideal candidates have extensive experience in social media and video production, with a passion for the automotive industry.

Qualifications

• Minimum 7 years of experience in social media management and/or video production.
• At least 2 years in a management position.

Responsibilities

• Manage the social media team to ensure KPI attainment.
• Develop and implement a comprehensive video content strategy.
• Oversee video production processes.

Skills

Leadership

Social Media Management

Video Production

Interpersonal Skills

Tools

Social Media Analytics Tools

Job description

Location: Hybrid (3 days per week in London head office)

Salary range: Up to £70k (depending on experience) + benefits

Who are we?

Crash Media Group is a leading media company dedicated to providing engaging content for users worldwide. Our brands are: Crash, Golfmagic, Visordown, Car Throttle & BSN. In total we have a reach of well over 100m / month across all platforms in the sports and automotive verticals.

Role Overview:

The Head of Social will be responsible for overseeing all aspects of social media strategy at Crash Media Group.

Managing a team of 4 (and growing) and freelancers, the role will be to set and execute the social media strategy and output across all 5 brands. There is a special focus on CarThrottle as it’s the largest (by quite some distance) social media brand we have. You will work across all major social media platforms with video being the obvious focus. Experience with podcasting will also be advantageous.

Key Responsibilities:

• Team management:Manage the social media team to ensure all KPI’s are attained.
• Video Content Strategy: Develop and implement a comprehensive video content strategy that aligns with Crash Media Group's overall goals.
• Production Oversight: Oversee the entire video production process, including pre-production planning, filming, editing, and post-production.
• Social Media Management: Manage and grow Crash Media Group's social media channels, including YouTube, Instagram, Facebook, and TikTok.
• Team Leadership: Lead and mentor a team of video producers, editors, and social media managers.
• Performance Analysis: Track and analyze video and social media performance metrics to identify areas for improvement.
• Content Partnerships: Explore and develop partnerships with other automotive/sports brands and influencers.

Who are you?

An experienced team leader in a comparable (or larger) media company, you will be used to spinning many plates, from production to community management.

You’ll have an extremely good understanding of the video production process and an expert level of understanding of the social media platforms (algo’s, monetisation etc)

You will be part of the management team of CMG so you will be able to communicate effectively with senior team members and make decisions for the good of the wider business at all times.

A keen interest in automotive is preferable as is experience within the automotive sector

Role Requirements:

• Minimum 7 years of experience in social media management and/or video production within a media organisation, with at least 2 of those being in a management position.
• Proven track record of success in managing YouTube channels and growing online audiences.
• An understanding of the automotive industry and passion for cars.
• Strong leadership and interpersonal skills.
• Experience with social media analytics tools and platforms.

What Success Looks Like

Your success will be measured by your ability to hit key KPIs relating to engagement and revenue growth.

Ready to Accelerate Your Career?

If you’re ready to make an impact and help CMG dominate the digital space, we want to hear from you. Apply now and become part of a fast-paced, innovative team!

Applications close: 4/4/25. Apply below.