Head of Social Media and Community

TN United Kingdom; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading company is seeking a Head of Social Media and Community in London. This role involves developing community engagement strategies and managing online platforms to enhance member loyalty and brand perception. The ideal candidate will have a strong background in social media strategy and community management, along with excellent people management skills. The company promotes a hybrid working environment and values diversity and inclusion.

Benefits

Hybrid working and flexible hours

Free parking and EV charging onsite at HQ

25 days annual leave plus a day for your birthday

Company bonus scheme

Blue Light Card with discounts

Social events and recognition programs

Relaxed dress code and modern office amenities

Onsite gym and wellness classes

Learning and development opportunities

Private medical insurance

Qualifications

• Experience in managing large engaged communities, ideally in e-commerce.
• Strong digital marketing background and content creation experience.

Responsibilities

• Develop and execute community engagement strategy to drive member loyalty.
• Manage and grow online and offline community platforms.
• Hire, coach, and develop a high-performing community team.

Skills

Social Media Strategy

Community Management

Digital Marketing

Data-Driven Decision Making

People Management

Tools

Facebook

Instagram

LinkedIn

TikTok

Job description

Social network you want to login/join with:

Head of Social Media and Community, London

Client: Blue Light Card

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference:

e0f6d1e2b159

Job Views:

4

Posted:

12.05.2025

Expiry Date:

26.06.2025

Job Description:

Blue Light Card. Individually great, together unstoppable

The Role and the Team

We have an exciting opportunity for an experienced Head of Social Media and Community to join our growing Brand & Communications team within Marketing. Community is at the heart of our business, and you'll be responsible for our end-to-end community management, leveraging insights to inform our wider strategy and campaigns.

Our Marketing team drives our brand and member engagement, connecting with the Blue Light community in meaningful ways. We don’t just promote – we inspire, engage, and build lasting relationships and memories.

What You’ll Do

• Develop and execute a community engagement strategy that drives member engagement, advocacy, and loyalty while creating additional revenue-generating touchpoints
• Build and roll out an integrated operational strategy to connect community efforts with marketing and business outcomes
• Manage and grow online and offline community platforms, including social media, forums, events, and other member interaction points
• Incorporate PR opportunities highlighting community successes or member stories to enhance brand perception
• Launch grassroots initiatives such as regional events and local partnerships
• Develop and execute an activity calendar across all community forums
• Work cross-functionally with PR, marketing, and product teams to integrate community insights
• Hire, coach, and develop a high-performing community team
• Use community management platforms to streamline engagement, track sentiment, and foster connections

What You’ll Bring

• Experience in social media strategy and community management, managing large engaged communities, ideally within marketplace, e-commerce, or affiliate industries
• Understanding of community dynamics and engagement strategies fostering loyalty and retention
• Strong digital marketing background and expertise in platforms like Facebook, Instagram, X, LinkedIn, Reddit, TikTok
• Content creation experience across blogs, newsletters, social media, video, and member content
• Knowledge of PR and communications to promote community initiatives
• Data-driven decision-making skills with reporting frameworks to measure impact and convert insights into business results
• People management experience with ability to hire and develop teams

Our Culture

Our mission is simple – make heroes happy. Our members are real-life heroes who keep us safe and thriving. We focus on their happiness to create meaningful experiences, discounts, innovative products, and excellent service.

We seek smarter, bolder ways to deliver impact, taking ownership, moving fast, and working collaboratively to build something special.

We are committed to diversity and inclusion, believing different perspectives help us grow and serve our communities better.

We promote hybrid working and value in-person collaboration at our offices in Leicestershire and London, with flexibility depending on the role. Fully remote work is not available.

What We Offer

• Hybrid working and flexible hours
• Free parking and EV charging onsite at HQ
• 25 days annual leave plus a day for your birthday, with a buy/sell holiday scheme of up to 5 days
• Company bonus scheme
• Blue Light Card with discounts
• Social events and recognition programs
• Relaxed dress code and modern office amenities
• Onsite gym and wellness classes
• Learning and development opportunities
• Enhanced parental and leave benefits
• Private medical insurance
• Mental health support and employee assistance programs