Head of Social Media

Oner Active GmbH; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as the Head of Social Media, where you'll craft and execute innovative strategies to inspire and engage a vibrant community. This role is perfect for someone with a passion for storytelling and a deep understanding of social media trends. You'll lead a talented team, analyze performance metrics, and collaborate with various internal teams to drive brand awareness and community connection. If you're ready to make a significant impact in a dynamic environment that promotes women's empowerment through fitness, this is the opportunity for you!

Benefits

25 days annual leave + bank holidays

5% employer match pension scheme

Generous product discounts

Free Evolve You subscription

Private Healthcare

Monthly wellness allowance

Team workout classes

Dog friendly office

Healthy office snacks

Great employee events

Qualifications

• 5+ years leading social media for community-focused brands.
• Strong analytical skills with a focus on performance metrics.

Responsibilities

• Lead and execute social media strategy aligned with brand vision.
• Oversee all social media channels for consistent brand presence.

Skills

Social Media Strategy

Content Creation

Community Engagement

Data Analysis

Leadership

Influencer Marketing

Crisis Management

Job description

Role:Head of Social Media

Contract Type:Full Time, working 7.5 hours per day, 5 days per week

Location:Hybrid, working 3 days a week in our offices based in Old Street, London

About Us

Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It's about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress.

To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We don't wait for success; we create it through hard work and determination. When faced with challenges, we don't back down; instead, we break through barriers, recognising that true progress lies on the other side.

These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner.

Our Purpose and Mission

We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life.

Our Benefits

• 25 days annual leave + bank holidays and work from anywhere up to 4 weeks a year
• 5% employer match salary sacrifice pension scheme
• Generous Oner Active discount plus regular office sample sales
• Free Evolve You subscription
• Private Healthcare with Vitality including optical and dental
• Monthly wellness allowance and team workout classes
• Start-up culture - the chance to learn and make a real impact
• Great employee events like our Summer party, Christmas party and team away days
• Healthy office snacks and fruit (plus a chocolate cupboard for a sweet treat for the balance)
• Dog friendly office

About You

As the Head of Social Media, you will own and execute Oner Active’s social media strategy, ensuring that our brand continues to inspire, engage, and grow our community. You will be responsible for leading a team, developing innovative content strategies, and driving brand awareness and engagement across all platforms. This role requires a mix of creativity, strategic thinking, and analytical expertise to maximize our brand presence and connect deeply with our audience.

You’ll be responsible for:

• Leading and executing a best-in-class social media strategy that aligns with Oner Active’s brand vision, values, and business goals.
• Overseeing all social media channels, including Instagram, TikTok, YouTube, Threads, LinkedIn, and emerging platforms, ensuring a consistent and engaging brand presence.
• Developing and implementing content strategies that drive engagement, reach, and conversion while staying authentic to our community.
• Collaborating with internal teams (creative, brand, product, marketing, and community) to deliver cohesive storytelling and impactful campaigns.
• Analysing performance metrics, leveraging insights to optimise content and engagement strategies.
• Managing and mentoring a team, ensuring high-quality execution and fostering a culture of innovation and creativity.
• Identifying and engaging with influencers, athletes, and community voices to amplify brand reach and credibility.
• Staying ahead of industry trends, platform updates, and competitor activity to maintain a cutting-edge strategy.
• Leading social activations, events, and collaborations to enhance brand engagement and community connection.
• Crisis management and reputation monitoring, ensuring timely and appropriate responses to brand-related conversations.

You’ll need to have:

• Proven experience (5+ years) in leading social media for a brand with a strong community focus, preferably in activewear, fitness, or lifestyle industries.
• Deep understanding of social media platforms, trends, and best practices.
• Creative and strategic mindset, with a passion for storytelling and community engagement.
• Strong leadership skills, with experience managing and mentoring a high-performing team.
• Analytical mindset, comfortable with data, insights, and performance-driven decision-making.
• Exceptional communication skills, both written and verbal.
• Passion for fitness, strength training, and women’s empowerment is a plus.
• Experience with influencer marketing, user-generated content, and brand collaborations.

Equality, Diversity, and Inclusion

At Oner Active it’s about embracing diversity and empowering every individual to reach their full potential. We are committed to creating an environment where everyone feels valued, supported, and able to thrive.

We welcome applications from all backgrounds and are dedicated to ensuring that everyone has equal access to opportunities during the recruitment process. If you require any reasonable adjustments or additional support, we encourage you to reach out to our Recruitment team — we’re here to support you every step of the way.