Head of Sales - Events

LIPTON MEDIA; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

A high-growth B2B events business seeks a dynamic Head of Sales to lead their Sponsorship & Expo Sales team. This pivotal role involves managing and developing a talented team to achieve ambitious sales goals while implementing strategies that enhance overall revenue. The ideal candidate will bring over 8 years of experience in B2B events and a proven ability to drive sales through innovative engagement strategies. Join a forward-thinking company poised for exponential growth in the exhibition sector, where your leadership will directly influence success and opportunity.

Qualifications

• 8+ years of sales and C-level events management experience.
• Proven track record of managing sizable revenue goals.

Responsibilities

• Lead the team's strategic direction and manage growth campaigns.
• Recruit, onboard, and train the sales team for high performance.

Skills

Sales Management

B2B Events Experience

Team Leadership

Data-Driven Decision Making

Strategic Planning

Job description

Hybrid

High-growth B2B events business seeks a dynamic and strategic-minded Head of Sales to lead their Sponsorship & Expo Sales team.

Our client is in a major growth phase with significant investment across people and products.

As the Head of Sales, you will play a pivotal role in managing, coaching, and developing the team, ensuring they meet company KPIs and achieve ambitious sales goals.

This role requires confidence in working towards aggressive strategic goals. As a front-line leader, you will serve as a beacon for the organization, providing guidance, foresight, and effective day-to-day management.

The role demands a comprehensive view of sales teams, requiring the implementation of strategies, tools, processes, and metrics that positively impact overall events revenue.

They are keen to exponentially grow their Exhibition business over the next 3 to 5 years, reflecting their commitment to the vast opportunities the portfolio offers.

Responsibilities:

The ideal candidate is a seasoned B2B event (live and virtual) and exhibition executive with strong operational and sales management experience.

Responsibilities include, but are not limited to:

• Collaborating with the MD to lead the team's strategic direction, with strong growth campaign management, execution, and delivery.
• Partnering with internal stakeholders to innovate engagement strategies and provide top-tier solutions for client objectives.
• Managing, coaching, and developing the Exhibition Sales Executive and Strategic Delegate Sales teams to high performance, ensuring achievement of KPIs and sales targets.
• Recruitment, onboarding, and ongoing training of the team to maximize growth opportunities.
• Providing transparent forecasting and reporting to Senior Management, leveraging analytics and performance data to manage resources, minimize risks, and maximize opportunities.
• Driving the sales process, maintaining control, and fostering quality interactions with decision-makers.
• Collaborating with the MD and Executive Team to design and implement a cohesive business strategy across sales, marketing, and sales enablement teams.

Qualifications:

• Minimum 8+ years of hands-on sales and C-level events management experience.
• Proven track record of managing sizable revenue goals and teams.
• Ability to take a metrics and data-driven approach to pipeline management with confident forecasting abilities.
• Comfortable presenting value propositions with clarity and persuasion.

Lipton Media is a specialist media recruitment agency based in London. We specialize in all forms of B2B media sales, including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio, and business intelligence.

Our clients range from small startups to FTSE 100 and 250 companies. We work with professionals at every career stage, from undergraduates to senior managers and directors seeking their next challenge.