Head of Sales

Certus Recruitment Group; Reading; On-site; GBP 90,000 - 150,000; Full time

Job summary

Certus Recruitment Group is seeking an experienced Head of Sales to lead and grow a technology-focused sales function in Reading. This hands-on leadership role will drive pipeline generation, improve conversion and build a high-performing team of 20+ heads.

You will coach the BDE team, manage forecasting, and embed a scalable sales methodology to deliver new-logo revenue and robust pipeline. A proven SaaS/tech sales track record is essential.

Qualifications

• 5+ years' B2B sales experience, ideally within software or technology
• Proven experience leading a growing new-business sales team
• Strong track record in pipeline growth, conversion and target achievement
• Excellent coaching and people-development skills
• Strong forecasting, CRM and performance management capability
• Comfortable coaching live opportunities and managing performance

Responsibilities

• Lead, coach and develop an established new-business sales team (BDEs)
• Drive pipeline generation, conversion and revenue performance
• Coach across discovery, qualification, objection handling and closing
• Run 1:1s, pipeline reviews and forecasting
• Use CRM, call coaching and performance data to improve results
• Embed consistent sales methodology and accountability
• Support recruitment, onboarding and team development

Skills

B2B sales

Software/tech sales

Leadership

Coaching

Forecasting

CRM

People development

Pipeline growth

Tools

CRM software

Job description

Certus Recruitment is partnering with an established and growing technology business to appoint an experienced Head of Sales.

This is a hands-on leadership role focused on building pipeline, improving conversion and developing a high-performing sales team of 20+ heads.

The Role

• Lead, coach and develop an established new-business sales team (BDE's)
• Drive pipeline generation, conversion and revenue performance
• Coach across discovery, qualification, objection handling and closing
• Run 1:1s, pipeline reviews and forecasting
• Use CRM, call coaching and performance data to improve results
• Embed consistent sales methodology and accountability
• Support recruitment, onboarding and team development

What We're Looking For

• 5+ years' B2B sales experience, ideally within software or technology
• Proven experience leading a growing new-business sales team
• Strong track record in pipeline growth, conversion and target achievement
• Excellent coaching and people-development skills
• Strong forecasting, CRM and performance management capability
• Comfortable coaching live opportunities and managing performance

The Opportunity

Take ownership of an established sales function with significant potential for growth.

The focus is simple: build a stronger team, create more quality pipeline and win more new business.

If you're an experienced SaaS, software or technology sales leader who enjoys developing people and driving new-logo revenue, we'd like to hear from you.

Certus Recruitment Group has 25 years' experience connecting exceptional talent with technology businesses across the UK, Europe, North America and APAC.