We are working with an ambitious and growing FinTech business that is looking to appoint an experienced Head of Sales to lead its commercial sales function and play a key role in the next phase of growth.
This is a senior leadership position, responsible for shaping the sales strategy, developing a high-performing team and driving sustainable revenue growth within a fast-moving and competitive environment.
Key Responsibilities
- Develop and deliver the company's sales strategy in line with its broader growth and commercial objectives.
- Lead and motivate a team of 12+ Sales and Business Development professionals, establishing a culture focused on performance and continuous improvement.
- Set and manage revenue targets, KPIs and individual objectives across the sales function.
- Take ownership of new business generation, pipeline performance, conversion and overall sales revenue.
- Analyse sales activity, conversion ratios, pipeline movement and individual performance to identify opportunities for improvement.
- Identify new routes to market and commercial opportunities across the FinTech sector.
- Develop initiatives designed to increase customer acquisition, market penetration and recurring revenue.
- Coach and mentor sales leaders and individual contributors, supporting their professional development and progression.
- Conduct regular performance reviews, one-to-ones and team meetings to maintain momentum and accountability.
- Manage underperformance effectively, providing clear objectives and structured improvement plans where appropriate.
- Own the sales forecasting process and provide accurate reporting on future revenue and pipeline performance.
- Use market trends, competitor activity and commercial data to support strategic decision-making.
- Regularly report sales performance, forecasts and key commercial developments to the senior leadership team.
- Review and enhance sales processes, tools and methodologies to improve efficiency and scalability.
- Work closely with Marketing, Product, Operations and other senior stakeholders to ensure sales activity supports wider business goals.
- Support the hiring, onboarding and development of future sales talent as the organisation continues to grow.
- Build strong relationships with key customers and strategic accounts, acting as a senior commercial point of contact where required.
- Ensure the sales function maintains a consistent, structured and commercially focused approach.
Requirements
- Proven experience in a senior Sales, Commercial or Business Development leadership role, ideally within FinTech, Financial Services, SaaS or another technology-led environment.
- Experience managing and developing a sales team of 8+ professionals.
- Demonstrable success delivering against revenue and new business targets.
- Strong understanding of B2B sales environments and complex sales cycles.
- Proven experience creating and executing sales strategies that deliver measurable growth.
- Strong leadership and people-management skills, with a track record of developing high-performing teams.
- Commercially minded with a strong understanding of revenue generation, pipeline management and customer acquisition.
- Confident working with senior stakeholders and presenting commercial performance at leadership level.
- Strong analytical skills with experience using CRM systems, sales dashboards and forecasting tools.
- Ability to interpret sales data and turn insights into clear actions and improvements.
- Experience managing sales forecasts, conversion metrics and pipeline performance.
- Highly organised, driven and comfortable operating within a fast-paced and evolving FinTech environment.
The Ideal Candidate
You will be an ambitious and commercially driven sales leader with the experience and confidence to take ownership of a growing sales function.
You will be equally comfortable setting the wider commercial strategy and getting involved in the detail required to improve day-to-day sales performance. You will know how to build, motivate and develop a successful team while creating clear accountability around targets and results.
The successful candidate will bring a combination of strategic thinking, strong people leadership and a genuine focus on revenue growth. You will be comfortable challenging existing processes, identifying new opportunities and using data to influence commercial decisions.