Head of Sales

Hawco & Sons Ltd; Dundee; On-site; GBP 50,000 - 100,000; Full time

Benefits offered by this job

Company car scheme

30 days annual leave

Contributory pension

Life assurance

Staff vehicle discounts

Career growth with expanding global•

Job summary

Hawco & Sons Ltd. seeks a Head of Sales – Geely to drive volume and profitability across Edinburgh, Stirling, and Dundee, with future expansion. You’ll own sales performance, liaise with Geely UK, and implement disciplined processes to sustain customer satisfaction and brand standards.

The role reports to the Franchise Director and involves hands-on leadership, forecasting, and coordination with site managers to maximize bonuses and ensure strong dealership results.

Qualifications

• Proven track record as Sales Manager, General Sales Manager, or Head of Sales in a franchised dealership.
• Strong commercial acumen with pipeline, margins, and P&L awareness.
• Familiarity with dealership management systems and CRM tools.
• Willingness to travel across Edinburgh, Stirling and Dundee as needed.

Responsibilities

• Lead sales volume, profitability, and market share across the territory and sites.
• Coordinate with Geely field teams for vehicle allocation and campaign support.
• Manage vehicle ordering, demonstrator needs, and used car turnover; coach Site Sales Managers.
• Lead sales setup, recruitment, and launch of any new Geely locations.

Skills

Sales leadership

Commercial acumen

Dealership systems knowledge

People coaching

Tools

Excel

Job description

Head of Sales – Geely Locations: Covering Edinburgh, Stirling and Dundee (plus future brand expansion)

Package: £50,000 Basic | £100,000 OTE | Company Car | Group Benefits

Reports to: Franchise Director

About the Role

With Geely establishing and growing its footprint in Scotland, we have an exciting opportunity for an experienced motor retail leader to join us as Head of Sales – Geely. Covering our Edinburgh, Stirling, and Dundee operations—with further dealership locations planned as the franchise expands—you will take full operational and commercial ownership of new and used sales performance across the territory. Working closely with our Franchise Director and Geely UK, you will be the driving force behind volume, margin, and brand standards, while working hands‑on with our Site Sales Managers to ensure consistency, disciplined processes, and strong customer satisfaction.

Key Responsibilities

• Lead sales volume, profitability, and retail market share across all territory sites against monthly, quarterly, and annual budgets. Act as the primary sales contact for the manufacturer.
• Build a close, productive relationship with Geely field teams to secure vehicle allocation, retail campaign support, and maximise manufacturer bonuses. Maintain accurate monthly rolling forecasts by site and model.
• Manage vehicle ordering, demonstrator requirements, and used car turn to keep stocking days and funding costs strictly controlled. Spend regular time on‑site coaching and developing Site Sales Managers, reviewing daily enquiry management, test drive ratios, finance and insurance penetration, and customer handover standards.
• Lead the sales setup, team recruitment, and operational launch of any new Geely locations brought into the group.

What We Are Looking For

• A proven track record as a Sales Manager, General Sales Manager, or Head of Sales within a franchised dealership environment (multi-site experience is advantageous).
• Strong commercial acumen—comfortable with vehicle ordering, pipeline management, manufacturer bonus structures, and retail P& L. A visible, hands‑on leader who coaches from the front and knows how to get the best out of sales teams.
• Good working knowledge of dealership management systems, lead tracking tools, and Excel.
• A valid UK driving licence and the flexibility to travel regularly across our Edinburgh, Stirling, and Dundee sites.

What We Offer

• £50,000 basic salary with realistic £100,000 OTE
• Company car scheme
• 30 days annual leave (increasing with length of service)
• Contributory pension scheme, life assurance, and staff vehicle discounts
• A genuine opportunity to grow your career alongside an expanding global manufacturer