Head of Product Marketing

Motorway; London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Motorway, a leading online car marketplace, seeks a Head of Product Marketing to drive strategies for both B2C and B2B marketplaces. This cross-functional role involves ownership of go-to-market strategies, customer insights, and market positioning, aiming to transform the car selling experience for users. If you are passionate about product marketing and ready to make a significant impact in a fast-paced environment, this is the perfect opportunity.

Benefits

BUPA health insurance

Discounted dental through BUPA

Discounted gym membership through BUPA

On-Hand volunteering membership

One paid volunteering day per year

Motorway car leasing scheme

Enhanced parental leave

Cycle to work scheme

Qualifications

• Proven product marketing experience from concept to launch.
• B2C or B2B experience in complex product ecosystems.
• Strong analytical and quantitative skills.

Responsibilities

• Lead product marketing strategy for both B2B & B2C.
• Drive go-to-market strategies for new features.
• Build market positioning and own customer voice.

Skills

Analytical skills

Stakeholder management

Project management

Customer advocacy

Education

Experience in product organisations

Job description

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Motorway is the UK’s fastest-growing used car marketplace – our award-winning, online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal. Founded in 2017, our technology-led approach has redefined the experience of selling a car, generating thousands of monthly car sales and helping us to grow to a team of more than 400 people across our London and Brighton offices.

About the role

Motorway is looking for a Head of Product Marketing to lead the product marketing strategy and execution for both sides of the Motorway marketplace (B2B & B2C).

At the intersection of product and marketing, you will own the go-to-market strategies for new features, develop feature positioning, and collaborate with product, marketing and other go-to-market functions (GTM) to drive growth, engagement, and feature adoption.

Reporting directly to the CMO, you will deeply understand our audiences across both marketplaces and leverage insights to influence product and marketing decisions — ensuring our customers' needs are met. As the positioning expert, you’ll ensure our product & technology innovations translate, and their value and benefits resonate with our customers. As a cross-functional leader, you’ll drive go-to-market strategy to bring new and existing features to life — promoting awareness, education, adoption, and driving engagement.

This is a highly cross-functional role, and we’re looking for someone who can build the function and develop new processes and ways of working with marketing, product, sales, and data analytics to help us scale growth and elevate our product experience.

Join us and be part of an exceptional team in a fast-paced and rewarding environment, transforming the used-car market.

What you’ll do:

• Serve as an internal advocate for customers’ needs; gain and maintain an in-depth understanding of our customers' problems, needs, and desires that will help drive product innovation.
• Build outstanding market positioning and messaging, and own the customer voice in roadmap decisions.
• Be a go-to-market expert: lead and coordinate go-to-market efforts to support product launches and scaled adoption.
• Drive Motorway’s understanding of our competitive landscape, commercial environment, and our users’ needs. You’ll turn insight into positioning and effective creative.
• Develop briefs and drive asset development for product marketing initiatives with our marketing, creative, and design teams to fuel brand, lifecycle and acquisition channels.
• Act as a partner to the product management, design, comms, CRM, brand marketing, and UX copywriting teams to position, message, and bring to life features that are engaging and simple to use.
• Partner with product, design and marketing to develop product feature strategy, including naming, positioning, and content.
• Support the culture of marketing as a customer and data-centric organisation.
• Partner with the data analytics teams to build a deeper customer understanding and audience segmentation.
• Determine success metrics for launch and for ongoing adoption, and report back to the team, ensuring every decision you make is backed up with research or data.

Requirements

• Proven product marketing experience, having led the entire product development cycle from concept to launch and GTM teams and projects.
• B2C or B2B experience in product organisations working with a complex ecosystem of products, preferably in tech or e-commerce (ideally marketplace). Both B2C and B2B experience is a bonus.
• Passion for the customer and the ability to advocate for customer needs to influence marketing and product roadmap.
• Experience delivering impact across the whole product development lifecycle in a Product Marketing role - you have an excellent understanding of product ways of working and how Product Marketing best delivers value to the business.
• Proven experience in delivering well-branded customer experiences and marketing strategies that drive business growth.
• Strong analytical and quantitative skills and are impact-driven, with a strong understanding of KPIs and performance analysis.
• Proactive and results-oriented with the ability to pair thoughtful, critical thinking with strong project management skills.
• Experience developing and implementing new streamlined cross-functional processes.
• Strong stakeholder management and communication skills with experience in managing multiple stakeholders with competing priorities, working with them to align and gain approval for the product/solution roadmap.
• Dedicated history of the hands-on style of working, willing to roll up sleeves and work with teams versus delegating to others.
• A natural communicator who effortlessly takes complex technology solutions and crafts simple, powerful and compelling audience-specific propositions.
• A passion for the product marketing discipline and its critical role within the organisation.
• BUPA health insurance
• Discounted dental through BUPA
• Discounted gym membership through BUPA
• On-Hand volunteering membership and one paid volunteering day per year
• Hybrid working from home (approximately 1-2 days in the office a week)
• Motorway car leasing scheme - lease a zero-emissions electric vehicle at a significant discount
• Enhanced parental leave
• Cycle to work scheme

Equal opportunities statement

Motorway is committed to equality of opportunity for all employees. We work to provide a supportive and inclusive environment where all individuals can maximise their full potential. We believe our workforce should reflect a variety of backgrounds, talents, perspectives and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing and advancing individuals based on their skills and talents.

We welcome applications from all individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.