Product Marketing Lead

Trusted Housesitters Group; United Kingdom; Remote; GBP 70,000 - 90,000; Full time

Job summary

Join a rapidly growing company as a Product Marketing Lead. You'll drive customer insights and go-to-market strategies for our innovative platform that connects pet owners with trusted pet sitters. With a competitive salary of £70,000 to £90,000, you will have the opportunity to make a significant impact in a mission-led organization focused on transforming pet care and travel.

Qualifications

• 7+ years in product marketing or growth marketing.
• Proven experience in voice of the customer and positioning.
• Experience in customer research, segmentation, and experimentation.

Responsibilities

• Own customer feedback loops to influence product development.
• Define the Ideal Customer Profile and core customer segments.
• Execute go-to-market plans for product launches and updates.

Skills

Customer Insights

Product Positioning

Go-to-Market Strategy

Pricing Optimization

Stakeholder Management

Job description

TrustedHousesitters is a fast growing, direct-to-consumer marketplace that is redefining pet care and travel. Our platform connects a thriving global community of pet lovers through a unique trust-based membership model. We’re on a mission to create a world where pet owners can travel with peace of mind , knowing their pets are in safe hands, while sitters enjoy unique homestays around the world.

Our vision is simple: to become the world’s most loved travel solution for pet people - and we’re making it a reality. With almost 250,000 members worldwide, 97% say we have improved their lives, and our growth is high as word-of-mouth fuels a fast-growing, passionate community.

TrustedHousesitters was named one of Escape the City's top organisations to work for in 2023 and we were proud to be part of the 2024 cohort of Technation’s Future Fifty, the UK’s leading pre-IPO programme. In October 2024 we secured B Corp certification, reflecting our commitment to our people, the planet and pets across the world.

At TrustedHousesitters, we embrace a collaborative, high-impact work environment where innovation, individual accountability, and ownership drive everything we do. We believe in empowering our people to see the real impact of their work. Every team member plays a role in crafting quality experiences for our members, and we continuously push ourselves to improve, iterate, and innovate—always with the goal of strengthening our global community of pet lovers.

Now is an exciting time to join TrustedHousesitters—where innovation, advocacy and community-driven growth are at the heart of our success. If you're looking to make a real impact in a mission-led, fast-scaling tech business, this is the right place for you.

The salary range is £70,000- £90,000

Responsibilities

• Customer Insights & Voice of the Customer

• Own customer feedback loops, gathering insights from research, data, and direct engagement.
• Synthesize customer pain points and behaviors to influence product development and messaging.
• Share back actionable insights with Product, Marketing, and CX teams to improve decision-making.

• Product Positioning & Messaging
• Define our Ideal Customer Profile and core customer segments, based on existing customer data and insights, as well as future opportunities to extend market share.
• Develop clear, compelling positioning and messaging that highlights our value proposition to both pet owners and sitters, localized to core markets where applicable.
• Ensure consistency in how we communicate product value across all channels.
• Collaborate with Growth, Lifecycle, and Brand teams to refine how we talk about features and benefits.

• Go-to-Market (GTM) Strategy & Execution
• Own go-to-market plans for product launches, updates, and discounting strategies.
• Work closely with channel leads (email, paid, CRM, website, in-app, etc.) to ensure messaging is aligned and impactful.
• Define playbooks for communicating product changes, ensuring updates are effectively positioned to drive adoption.
• Own the strategy around our geographic focus by identifying new markets with strong product market fit for our ICP and sizable market share we can win.

• Pricing, Packaging, and Discounting Optimization
• Own discounting go-to-market strategy, balancing revenue goals with customer needs.
• Develop and optimize pricing and promotional messaging to maximize impact.
• Partner with Growth and Lifecycle teams to refine in-product messaging and customer segmentation.

• Product Roadmap & Value Communication
• Work closely with Product Managers to shape valuable, customer-driven roadmaps.
• Ensure that the value of new features is clearly communicated to customers through marketing and in-app experiences.

• Advocate for product improvements based on customer insights and data.

• Cross-functional Leadership & Stakeholder Management
• Partner with Growth, Product, CX, and Brand teams to align marketing, product, and business strategy.
• Champion a product-led growth (PLG) mindset, ensuring customer insights shape how we build and launch.
• Influence senior leadership on market trends, competitive positioning, and go-to-market execution.

Requirements

• 7+ years in product marketing, growth marketing, or a related role, preferably in a B2C marketplace or subscription business.
• Proven experience in voice of the customer, positioning, and go-to-market strategy.
• Strong understanding of growth loops, activation, retention, and monetization strategies.
• Track record of successful discounting, pricing, and promotional strategies.
• Experience in customer research, segmentation, and experimentation.
• Ability to translate product features into compelling customer benefits.
• Strong stakeholder management and leadership skills, with experience working cross-functionally.
• Experience working in a product-led growth (PLG) or marketplace environment is a plus.

£70,000 - £90,000 a year

If you're ready to join us on our mission to become the most loved pet travel solution, we'd love to hear from you!

In your application, please feel free to note which pronouns you use (For example- she/her/hers, he/him/his, they/them/theirs, etc).

At the heart of our team are a mix of diverse backgrounds. Here at TrustedHousesitters, we’re committed to the equal opportunities policy throughout the interview process and selection. Offers of employment into TrustedHousesitters are based solely on individual merit, qualifications, and the person's professional suitability.

Gender identity, sexual orientation, marital or civil partnership status, colour, race, nationality, ethnic or national origins, religion or beliefs, age, mental or physical disability, medical condition, pregnancy or maternity status, or any other protected characteristics do not enter into our decision-making process.