Product Marketing Lead

Pavlov; London; Remote; GBP 50,000 - 80,000; Full time

Job summary

Pavlov is seeking its first Marketing hire to define and communicate its story to B2B SaaS companies. The role combines strategic thinking and hands-on execution, focusing on market positioning and sales enablement materials. With a flexible remote-first environment and competitive salary, this is an exciting opportunity to impact a growing startup.

Benefits

Competitive salary and equity

Flexible, remote-first working environment

Regular team gatherings and offsites

Equipment budget and learning opportunities

Qualifications

• 4+ years of product marketing experience, preferably in B2B SaaS.
• Exceptional writing and storytelling skills.
• Experience creating messaging frameworks.

Responsibilities

• Develop comprehensive understanding of customer segments and pain points.
• Craft compelling messaging and positioning for B2B SaaS leaders.
• Create sales enablement materials like pitch decks and case studies.

Skills

Product Marketing

Storytelling

B2B Sales Process

Customer Interviews

Messaging Frameworks

Job description

About Pavlov

Pavlov is building the next generation of customer success tools for B2B SaaS companies. We help businesses maximise the value of their scaled customer segments by identifying key signals, orchestrating automated interventions, and measuring realised value over time.

Founded by a team with experience from Meta, Intercom, and Shopify, we're tackling the challenges of the consumerisation of B2B, helping companies make data-driven decisions without adding more headcount.

The Opportunity

As our first Marketing hire at Pavlov, you'll shape how we tell our story to the world. You'll help define our market positioning, craft compelling narratives with clarity and conviction, and create the materials that enable our sales team to win.

This is a hands-on, high-impact role for a strategic thinker and skilled doer—someone who's just as comfortable developing GTM strategy as they are building a deck from scratch. You'll develop deep customer understanding, create sales enablement materials that convert, and establish how we communicate our value in the market.

We're looking for someone who can tell our story in a way that resonates with B2B SaaS companies while being instrumental in our growth. If you're passionate about storytelling, understand how marketing drives revenue, and want outsized impact at an early-stage company, we'd love to hear from you.

This is a unique opportunity for a storyteller with a product marketing background to have outsized impact in a sales-led B2B SaaS startup at a pivotal growth stage.

What You'll Do

• Develop a comprehensive understanding of our customer segments, their pain points, and how Pavlov solves them

• Craft compelling messaging and positioning that resonates with our target audience of B2B SaaS leaders

• Create high-quality sales enablement materials, including pitch decks, case studies and one-pagers.

• Work closely with sales to understand objections and craft effective responses

• Capture customer stories and transform them into persuasive case studies that showcase ROI

• Support our founders in developing thought leadership content that establishes our expertise

• Collaborate with product on launch strategies and feature messaging

Who You Are

• You have 4+ years of product marketing experience, preferably in B2B SaaS

• You have a proven track record of enabling sales teams with materials that actually get used and help close deals

• You're an exceptional writer and storyteller who can translate complex technical concepts into compelling business value

• You've worked closely with sales organizations and understand the sales process in B2B environments

• You have experience creating messaging frameworks and value propositions that stick

• You know how to interview customers and extract insights that inform better marketing

• You're comfortable with a hands-on role where you'll both develop strategy and execute on deliverables

• You're proactive, self-directed, and thrive in fast-moving environments

• You have a bias for action and can iterate quickly based on feedback

• You understand the dynamics of selling to enterprise software companies

What We Offer

• Competitive salary and meaningful equity in a growing startup

• Flexible, remote-first working environment

• Direct influence on our go-to-market strategy and company narrative

• Close collaboration with founding team members

• Ability to build marketing functions from the ground up

• Regular team gatherings and offsites

• The usual startup perks: equipment budget, learning opportunities, etc.

• A pragmatic, no-BS culture focused on driving real business results