Head of Product Marketing

Soldo; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading FinTech company in London is seeking a Head of Product Marketing to drive the go-to-market strategy for its innovative solutions. This pivotal role involves translating user insights into impactful product messaging and managing a dynamic product marketing team to enhance product adoption and usage. The successful candidate will leverage their experience in marketing SAAS products to align with customer needs and elevate the company's brand presence.

Benefits

Private healthcare for you and your family

£500 annual career development budget

Flexible working options including remote work

60 days’ work anywhere arrangements

25 days’ off plus public holidays and extra days for special occasions

Volunteering days

Qualifications

• Experience in marketing SAAS products.
• Proven track record of leading product marketing teams.
• Success in translating product value into compelling messages.

Responsibilities

• Drive GTM strategy for products and manage product marketing team.
• Define value propositions and deliver customer-focused product launches.
• Equip teams with knowledge and assets to enhance customer experiences.

Skills

Marketing SAAS products

Customer discovery

Product messaging

Feature launches

Commercial communication

Data driven insights

Job description

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Soldo is here to change the way businesses spend, for the better. So every employee, department, and team is more productive and successful at work. Soldo connects company cards with a powerful management platform so finance teams can distribute money instantly while staying in control of who spends, how much, where, and on what. With Soldo, budgeting, payments, reporting and reconciliation are simple and efficient.

We’re both a financial services and a software company - with our own platform that streamlines everything, from payments to reconciliation and our smart company cards and apps make spending simple.

We started in 2014 and have grown to become one of Europe’s fastest-growing fintech companies. Today, we’re over 350 employees strong, with award-winning products and offices in the UK, Italy and Ireland. We’re a place where anyone can do their best, career-defining work. We’re all about doing the right things for the right reasons, high standards, ambition, drive and focus.

We’re looking for people with big ambitions, cool heads, sharp minds, and warm hearts. Soldo could be the right place, the right size and the right time, for you to come and join us, as we grow together

What's in it for you

• Private healthcare – for you and your family
  
• Genuine career development opportunities (we love to see you succeed) - including your own annual £500 career development budget
  
• Access to training and development - including a mentoring programme, workshops and the opportunity to progress onto our leadership programme
  
• Flexible working options including working from home, our Marylebone office and access to any WeWork office space
  
• 60 days’ work anywhere – even outside the UK if you want
  
• 25 days’ off a year, plus public holidays. Plus extra days off on Christmas Eve, New Year's Eve and on your Birthday
  
• Up to 2 volunteering days per year
  
• Your own personal company Soldo card
  
• Employee Assistance Programme
  
• Tax efficient bike to work scheme
  

The role

The Head of Product Marketing will be responsible for driving the go-to-market (GTM) strategy for our products and to communicate user value, in conjunction with building and managing a best-in-class product marketing team. This is a fantastic opportunity for an experienced product marketer looking for an impactful career move within a rapidly growing FinTech. This role reports to our Chief Product Officer.

Responsibilities

The Product Marketing team at Soldo translates user insights into product opportunities through compelling messaging of our products and their value. We focus our efforts on these key areas:

• Discovering customer pain points, buyer behaviour, market opportunities and competitor activity.
  
• Defining use cases, value propositions, messaging and proof points.
  
• Delivering the GTM strategy for our products and managing customer-focused product launches.
  
• Equipping sales, marketing and customer success teams with the necessary knowledge, assets and know-how to delight customers.
  
• Driving product adoption and usage.
  
• You will work closely and manage the interface with the Go-to-Market teams responsible for post product launch, sales enablement and focus on driving specific demand, adoption and usage
  
• Work in an agile environment driving rapid and iterative launches and collaborating with colleagues across the business.
  

We're looking for someone who must have

• Experience in marketing SAAS products, with a balance of customer discovery, product messaging and feature launches.
  
• Proven track record of leading product marketing teams
  
• Ability to unearth and deeply understand customer needs and pain points.
  
• Proven success translating product value into compelling messages, underpinned by customer and market proof.
  
• Experience launching new features and products, measuring success, and improving delivery.
  
• Strong commercial communication and influencing skills – written and verbal.
  
• Data driven, turning quantitative and qualitative data into insightful customer, product, and GTM recommendations.
  
• Comfortable in a fast-paced, dynamic environment with a strong bias for action and attention to detail.
  
• Strong collaborator, planner and multi-tasker, partnering with teams and senior leadership across the business
  

Nice to have

• Experience in payments, accounting, Fintech preferred.