Head of Performance Media

SCL Education Group; Sefton; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading educational provider in Sefton is seeking a Digital Marketing Manager to shape and execute their marketing strategy. This hands-on role focuses on optimizing digital media channels and creating engaging content that resonates with learners, parents, and employers. The ideal candidate should have experience in digital marketing, with a strong emphasis on creativity and data-driven decision-making. Join a team dedicated to inspiring the next generation of sports professionals.

Qualifications

• Experience in digital marketing across various channels.
• Proven ability to create engaging content for diverse audiences.
• Strong analytical skills to optimize marketing strategies.

Responsibilities

• Develop and execute digital marketing strategies.
• Optimize paid and owned media channels.
• Work with teams to create compelling marketing campaigns.

Skills

ECRM

Email marketing

Paid social (TikTok, Meta)

Google Ads

Creativity

Data-driven marketing

Job description

We believe that everyone owns potential; its inside us all waiting to be discovered.

We are a post-16 further education provider delivering high-quality education, inspired through sport.

With over 20 years’ experience in the industry, we have evolved to become the home of sports education for 16-18-year-olds. We are on a journey to set the standard for sports education that truly inspires young people to succeed and helps current and future generations of sports professionals to unlock their potential.

We are proud to teach, motivate and develop more than 3,000 learners in real sports environments every year nationwide helping them on their journey to the next steps in their career.

Main Purpose of Position

The Digital Marketing Manager will help build and deliver the strategy, and optimisation of SCL Skills paid and owned digital media channels including ECRM, email marketing, paid social (TikTok, Meta), and Google Ads..

This is a hands‑on, high‑energy role for someone who wants to change the way an industry does marketing—turning traditional education advertising into powerful, scroll‑stopping content that connects with learners, parents, and employers.

You’ll combine creativity with data‑driven precision to drive acquisition, engagement, and retention across all SCL divisions, supporting both new learner recruitment and the growth of existing audiences. Working closely with our brand, content, and commercial teams, you’ll build campaigns that move people and move the needle.