Head of Performance Marketing & Digital Experience

OurHouse; Greater London; Vor Ort; GBP 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Private medical insurance

OurHouse family membership

Growth and development opportunities

Zusammenfassung

OurHouse in London is seeking a Marketing Director to own member acquisition across paid and digital channels and to manage the website that converts prospective families into members. You will forecast, model and report the impact of marketing spend on growth, work hands-on in ad platforms and CMS, and lead website builds with our agency, partnering with Membership, CRM, Brand, Product, Tech and FP&A.

Join a fast-scaling group committed to growth with purpose, where data informs decisions and

Qualifikationen

• Experience leading performance marketing across multi-site consumer brands.
• Hands-on in Google Ads and Meta Ads.
• Proven ability to improve CPA/ROAS with budget ownership.
• Strong revenue and unit economics mindset.
• Comfort with attribution models and BI tools.
• Solid SEO knowledge and AI/LLM search awareness.
• Experience coordinating with cross-functional teams.

Aufgaben

• Own paid media strategy and delivery across search, social, display, programmatic and offline channels against CPA/ROAS targets.
• Rebalance channel investment based on marginal return and growth priorities.
• Own website conversion, from UX improvements and CRO testing to CMS updates.
• Lead website builds and redesigns end-to-end with internal teams and agency.
• Lead SEO across technical, on-page and content with local search focus.
• Own performance marketing budget, forecast and model performance for leadership.
• Define measurement and attribution approach and run tests across channels and landing pages.

Kenntnisse

Paid media leadership

Google Ads

Meta Ads

CRO & UX testing

SEO strategy

Attribution modeling

BI & data storytelling

Tools

Google Analytics

CMS

HubSpot

Tableau / Power BI

Jobbeschreibung

Own the engine behind OurHouse's growth

OurHouse exists to make family life easier. Our Houses bring childcare, play, wellness, food, workspace and community under one roof. They are places where families feel welcomed, supported and part of something real. Every family that joins us starts online. We're looking for the person who will make sure they find us, love what they see and become members.

THE ROLE

Reporting to our Marketing Director, you'll own member acquisition across every paid and digital channel. You'll also personally own the website that turns prospective families into members. As the Marketing Director's right hand on budget and performance, you'll build the forecasts, models and reporting that connect marketing spend to membership growth.

This isn't a campaign manager role, and it isn't a purely strategic one. You'll work hands-on in ad platforms and our CMS, and you'll lead website builds and redesigns with our agency. You'll partner closely with Membership, CRM, Brand, Product, Tech and FP&A.

WHAT YOU'LL DO

• Own paid media strategy and delivery across search, social, display, programmatic and offline channels, against clear CPA, ROAS and volume targets
• Rebalance channel investment based on marginal return, club capacity and growth priorities
• Own website conversion, from UX improvements and CRO testing to day-to-day content updates in the CMS
• Lead website builds and redesigns end to end, from scoping and briefing through to launch and iteration
• Lead SEO across technical, on-page and content, along with local search and our visibility in AI and LLM search
• Own the performance marketing budget, building forecasts and models with FP&A and presenting clear ROI to leadership
• Define our measurement and attribution approach, and run a rolling programme of tests across channels, creative and landing pages

THIS ROLE WILL SUIT SOMEONE WHO

• Has led performance marketing in a multi-site consumer brand, ideally in fitness, wellness, hospitality or subscription
• Works hands-on in Google Ads and Meta Ads, rather than only overseeing the people who do
• Can show CPA or ROAS improving over time, with real ownership of a budget
• Thinks in revenue and unit economics, not just impressions and clicks
• Is confident with attribution models, BI tools and test design, and challenges data that doesn't add up
• Brings strong SEO knowledge, with a clear point of view on AI and LLM search
• Turns complex performance data into a clear commercial story for senior stakeholders

NICE TO HAVE

• Experience with CRO and A/B testing at scale
• Familiarity with HubSpot or similar CRM and lifecycle platforms
• Experience marketing membership or subscription products
• Experience planning and measuring offline channels
• Experience planning jointly with FP&A or finance teams

  HOW WE WORK

  Our values are For the Family, The Little Things, It Takes a Village and Grow with Purpose. They shape how we treat our members, our teams and each other.

  WHAT WE OFFER

  • Competitive salary, shared at first conversation
  • Private medical insurance and life assurance
  • OurHouse family membership
  • Real development and growth in a fast-scaling group

  OurHouse is an equal opportunities employer. We welcome applications from everyone and are committed to building a team that reflects the families we serve.