Growth Marketing Lead: Performance & Digital Experience

OurHouse; Greater London; Vor Ort; GBP 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Private medical insurance

OurHouse family membership

Growth and development opportunities

Zusammenfassung

OurHouse in London is seeking a Marketing Director to own member acquisition across paid and digital channels and to manage the website that converts prospective families into members. You will forecast, model and report the impact of marketing spend on growth, work hands-on in ad platforms and CMS, and lead website builds with our agency, partnering with Membership, CRM, Brand, Product, Tech and FP&A.

Join a fast-scaling group committed to growth with purpose, where data informs decisions and

Qualifikationen

• Experience leading performance marketing across multi-site consumer brands.
• Hands-on in Google Ads and Meta Ads.
• Proven ability to improve CPA/ROAS with budget ownership.
• Strong revenue and unit economics mindset.
• Comfort with attribution models and BI tools.
• Solid SEO knowledge and AI/LLM search awareness.
• Experience coordinating with cross-functional teams.

Aufgaben

• Own paid media strategy and delivery across search, social, display, programmatic and offline channels against CPA/ROAS targets.
• Rebalance channel investment based on marginal return and growth priorities.
• Own website conversion, from UX improvements and CRO testing to CMS updates.
• Lead website builds and redesigns end-to-end with internal teams and agency.
• Lead SEO across technical, on-page and content with local search focus.
• Own performance marketing budget, forecast and model performance for leadership.
• Define measurement and attribution approach and run tests across channels and landing pages.

Kenntnisse

Paid media leadership

Google Ads

Meta Ads

CRO & UX testing

SEO strategy

Attribution modeling

BI & data storytelling

Tools

Google Analytics

CMS

HubSpot

Tableau / Power BI

Jobbeschreibung

OurHouse in London is seeking a Marketing Director to own member acquisition across paid and digital channels and to manage the website that converts prospective families into members. You will forecast, model and report the impact of marketing spend on growth, work hands-on in ad platforms and CMS, and lead website builds with our agency, partnering with Membership, CRM, Brand, Product, Tech and FP&A.

Join a fast-scaling group committed to growth with purpose, where data informs decisions and