Head of Marketing

Property Hub; Manchester; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

A leading property investment firm in Manchester is seeking an experienced Head of Marketing. In this senior leadership role, you'll leverage a large, engaged audience to build a predictable revenue engine. With over 8 years of marketing experience, especially in B2C environments, you'll establish robust lead criteria and personalise marketing efforts. The role requires strategic thinking alongside hands-on implementation, aiming for measurable commercial outcomes while leading a team in a collaborative atmosphere.

Qualifications

• 8+ years of relevant marketing experience.
• Demonstrable track record in revenue impact.
• Experience with funnel marketing in SaaS or FinTech is advantageous.
• Defining MQL frameworks and aligning marketing and sales around them.
• Strong CRM and marketing automation capability.
• Building customer profiles and audience segmentation from data.

Responsibilities

• Define Marketing Qualified Lead criteria and build conversion tracking.
• Implement personalised nurture sequences across various channels.
• Segment contact base and build lifecycle campaigns.
• Develop lookalike audience programmes across platforms.
• Build a multi-signal attribution model and clarity.
• Lead the marketing team and enhance internal capability.
• Structure lookalike programs across Meta, LinkedIn, and Google and refine seed audiences based on conversions.
• Translate content into nurture by repurposing podcasts, YouTube, and books into email touchpoints.

Skills

B2C marketing experience

Building and optimising marketing funnels

Defining MQL frameworks

CRM and marketing automation capability

Audience segmentation from data

Personalisation at scale

Channel attribution modelling

Lifecycle marketing

Tools

CRM systems

Marketing automation platforms

Lookalike audience tools

Job description

Property Hub is where serious investors are built.

For over 13 years, we've helped busy professionals build property portfolios through a unique combination of high-quality free education and exclusive off‑market investment opportunities. Our founders write the weekly property column for The Sunday Times, our books have sold over 140,000 copies, and The Property Podcast reaches 250,000 listeners every month.

Last year alone, we facilitated over £100m in property acquisitions for our clients. We've built this success on one thing: a rare level of audience trust.

We now need a Head of Marketing who can turn that trust into a predictable, measurable revenue engine.

The opportunity

We've built something most businesses would kill for: a massive, engaged audience and a brand that people trust completely. The content engine — podcast, YouTube, books, newsletter — generates strong inbound demand and category authority that most competitors can't touch.

The next phase is about converting that attention more effectively. We have a large and valuable contact database, strong lead volume, and a content ecosystem that builds awareness brilliantly. The opportunity is to layer on the funnel intelligence, personalisation, and lifecycle marketing that turns all of that into predictable commercial outcomes.

This is a senior leadership role for someone who looks at that foundation and sees exactly what to build next — because they've built it before.

Reporting to a co‑founder of the business, you will:

Build full-funnel visibility. Define Marketing Qualified Lead criteria with the sales team, build conversion tracking at every stage, and shift the primary marketing metric from lead volume to pipeline quality.

Build a personalisation engine. Design and implement personalised nurture sequences across email, CRM, and paid channels. Different messages for different people at different stages — targeted communication that moves contacts through to conversion.

Unlock the database. Segment the existing contact base and build lifecycle campaigns that nurture warm leads, re‑engage lapsed prospects, and increase lifetime value from existing customers.

Activate lookalike audiences. Structure the best customer data to build lookalike programmes across Meta, LinkedIn, and Google. Continuously refine seed audiences based on what's converting.

Translate content into nurture. Our podcast, YouTube channel, and books are extraordinary assets. Build the systems that repurpose this content into email and CRM touchpoints mapped to funnel stages and audience segments.

Create attribution clarity. Build a multi‑signal attribution model — self‑reported data, UTM tracking, branded search trends, CRM first‑touch recording — so the business can confidently answer which channels produce its best customers.

Lead the team. Develop and grow the marketing team, building internal capability through hiring and talent development.

Who you are

You’ll likely recognise yourself in these points:

You're commercially minded first. You measure success by revenue impact and pipeline quality, not impressions or activity volume. You've sat in commercial strategy meetings and held your own.

You've built funnel infrastructure before. You've defined MQL frameworks, aligned marketing and sales around shared definitions, and watched conversion rates improve as a result.

You think in personalisation. You believe the right message to the right person at the right time outperforms broadcast every time. You've built dynamic content programmes, behavioural triggers, and segment‑based messaging at scale.

You're data‑fluent. You can turn CRM data into customer profiles, audience segments, and lookalike seed audiences.

You're strategic but hands‑on. You're comfortable setting direction and doing the work. In a business this size, you need to both.

You're operationally rigorous. You understand the value of documented processes and resilient systems. You build things that keep running when you step back.

Experience

We're looking for someone with 8+ years of relevant marketing experience. The specifics matter less than the commercial mindset and a demonstrable track record.

• B2C marketing within a scaling business
• Building and optimising marketing funnels with measurable conversion improvement
• Defining MQL frameworks and aligning marketing and sales around them
• Strong CRM and marketing automation capability
• Building customer profiles and audience segmentation from data
• Building and managing lookalike audience programmes across paid platforms
• Personalisation at scale — dynamic content, behavioural triggers, segment‑based messaging
• Channel attribution modelling and full‑funnel reporting
• Lifecycle and database marketing
• Comfortable working directly with founders and senior leadership

Advantageous

• Funnel marketing experience in SaaS or FinTech (where MQL/SQL frameworks and personalisation are well established)
• Experience within a content‑led or founder‑led brand
• Background in professional services, education, or subscription businesses
• Podcast or media‑adjacent marketing experience
• Experience with Customer Data Platforms or advanced CRM segmentation tooling

Why Property Hub?

A proven platform. You’ll be taking the reins of a brand with 13 years of heritage and a massive, loyal audience of high‑net‑worth professionals.

Real commercial impact. Your work will directly influence how thousands of people build wealth and security for their families — and you’ll be able to measure it.

Manchester culture. Join a straight‑talking, high‑ambition team of 35+ in the heart of the city.

The details

Location: Our central Manchester office (3 days per week), plus 2 days remote.

Package: Competitive salary and benefits.

A note on fit

This role isn’t a fit for someone whose primary orientation is brand, social media, or campaign execution. We need a revenue marketing mindset — someone who’s built personalised nurture programmes, and knows how to turn a strong brand into a predictable commercial engine.

If that sounds like you, we'd love to hear from you.