Growth Lead: Performance Marketing & Digital Experience

OurHouse; City Of London; On-site; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Private medical insurance

Life assurance

OurHouse family membership

Job summary

OurHouse is seeking a Head of Performance Marketing & Digital Experience in London to own member acquisition across paid and digital channels and to manage the website that converts visitors into members.

You'll lead forecasts, models and reporting, work hands-on in ad platforms and the CMS, and partner with multiple teams (Membership, CRM, Brand, Product, Tech and FP&A) to drive growth.

Qualifications

• Led performance marketing in a multi-site consumer brand with measurable growth.
• Hands-on work in Google Ads and Meta Ads, not just oversight.
• Proven ability to improve CPA/ROAS and manage budgets.
• Strong SEO knowledge with AI/LLM search awareness.
• Experience with attribution models and making data-driven decisions.
• Comfort with BI tools to turn data into commercial insights.

Responsibilities

• Own paid media strategy and delivery across search, social, display, programmatic and offline channels with clear CPA/ROAS targets.
• Rebalance channel investment based on marginal return and growth priorities.
• Own website conversion optimization, CRO testing, and CMS content updates.

Skills

Performance marketing

Google Ads

Meta Ads

SEO

Attribution modelling

BI tools

Budget ownership

Tools

CMS

GA4/Analytics

CRM/HubSpot

Job description

OurHouse is seeking a Head of Performance Marketing & Digital Experience in London to own member acquisition across paid and digital channels and to manage the website that converts visitors into members.

You'll lead forecasts, models and reporting, work hands-on in ad platforms and the CMS, and partner with multiple teams (Membership, CRM, Brand, Product, Tech and FP&A) to drive growth.