Head of Performance Creative for DTC Growth

Public Nectar Ltd; Manchester; Presencial; GBP 90 000 - 130 000; Tempo integral

Resumo da oferta

Public Nectar is seeking a Head of Performance Creative to lead our creative function with a data-driven, growth-focused mindset. You will blend artistry with analytics, guiding a multi-disciplinary team to deliver performance-driven campaigns for D2C brands and e-commerce clients.

In this senior role, you will shape the creative direction, drive client success, and contribute to business growth while building scalable processes and nurturing top talent within the team.

Qualificações

• 5+ years of creative leadership experience within a digital marketing agency or performance marketing environment.
• Proven track record of building, managing, and scaling high-performing creative teams (10+ people).
• Demonstrated success in developing creative strategies that drive measurable business results and client growth.
• Strong experience in client relationship management at senior level, including new business development and retention.
• Exceptional communication and presentation skills with ability to inspire teams and influence stakeholders.
• Strategic thinking with ability to balance creative vision with commercial objectives.

Responsabilidades

• Develop and champion a clear, compelling creative vision for our clients that aligns with our performance marketing focus and business objectives
• Act as the ultimate brand guardian for both Public Nectar and our clients, ensuring all creative output is consistent, of the highest quality, and effectively communicates the desired message
• Drive innovation by staying at the forefront of creative and marketing trends, identifying new opportunities and technologies (including AI) to enhance our creative offering and operational efficiency
• Personally manage and deliver exceptional creative strategy for a handful of key client accounts, setting the standard for creative excellence across the agency
• Develop performance-driven creative strategies that demonstrate measurable business impact and serve as case studies for team development
• Build strong client relationships that showcase our creative capabilities and drive account growth and retention
• Lead by example in client presentations, creative development, and performance optimization
• Lead, mentor, and inspire a multi-disciplinary creative team including designers, copywriters, creative strategists, and content creators, fostering a positive and high-performing team culture
• Retain top creative talent, building a team with the skills and experience necessary to deliver exceptional work
• Set clear goals and expectations for the creative team, providing regular feedback, conducting performance reviews, and supporting professional development
• Provide clear and constructive creative direction on all projects, from initial concept to final execution, ensuring work is on-brief, on-brand, and on-time
• Oversee the creative workflow, managing intake, prioritization, and resourcing of all creative projects to ensure timely and efficient delivery
• Review and approve all creative work to ensure it meets our high standards of quality and effectiveness
• Champion a data-informed approach to creative development, using performance data and insights to optimize creative and drive better results
• Build and maintain strong relationships with key clients, acting as a trusted advisor on all creative matters
• Lead the creative aspects of new business pitches, presenting creative concepts and strategies to prospective clients with passion and conviction
• Work closely with account management, performance marketing, and sales teams to ensure a cohesive and integrated approach to client service
• Identify opportunities for creative service expansion and upselling across the client portfolio
• Track and analyze the performance of creative campaigns, using findings to inform future creative strategies and demonstrate the value of creative to clients
• Report on creative team performance and campaign results to senior leadership and clients
• Establish KPIs and measurement frameworks that demonstrate creative impact on business outcomes
• Drive continuous improvement in creative processes, efficiency, and performance metrics

Conhecimentos

Creative leadership

Team management

Client relationship management

Strategic thinking

Communication & presentation

Data-driven mindset

Ferramentas

AI tools

Descrição da oferta de emprego

Public Nectar is seeking a Head of Performance Creative to lead our creative function with a data-driven, growth-focused mindset. You will blend artistry with analytics, guiding a multi-disciplinary team to deliver performance-driven campaigns for D2C brands and e-commerce clients.

In this senior role, you will shape the creative direction, drive client success, and contribute to business growth while building scalable processes and nurturing top talent within the team.