Head of Mobile UA & Growth

Lever, Inc.; England; Remote; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 holiday days + bank holidays

On-site gym

Dog-friendly office

LinkedIn Learning

Steam codes for game releases

Job summary

Kwalee’s Leamington Spa studio is hiring a Lead User Acquisition Manager. You’ll steer live UA across a portfolio of mobile games, grow and mentor a team, and partner with creative and analytics to test and scale ads.

The role is onsite five days a week, reporting into the Product & Growth team, with a focus on profitability and data-driven decision making. You’ll own responsibility for ROAS targets, payback, LTV, and market tests, while collaborating with producers, product, and monetisation to

Qualifications

• Senior UA experience in mobile games with profitable scaling across ad networks and social channels.
• Experience leading or mentoring UA managers.
• Strong grasp of ROAS, payback, LTV and cohort analysis.
• Experience measuring in a privacy-first environment.
• Love of creative testing and understanding what makes an ad win.
• Ability to justify budget decisions in pounds.
• Comfort with campaigns, spreadsheets and BI tools.
• Clear, evidence-based communicator.

Responsibilities

• Steer UA strategy across games and channels to maximise profitability.
• Grow and coach a UA team with clear ownership of games.
• Identify fast-growing opportunities and act quickly when not paying back.
• Work with analytics to keep targets sharp (ROAS, payback, LTV).
• Partner with creative and analytics to test and scale fresh ads.
• Run market tests for new game ideas to spot winners early.
• Be the UA voice in game teams, feeding market signals to improve outcomes.
• Build strong partnerships with ad networks and platforms.

Skills

Senior UA experience

Lead/mentor UA Managers

ROAS/payback/LTV analysis

privacy-first measurement

creative testing

commercial judgement

hands-on with campaigns

BI tools experience

clear communicator

Tools

BI tools

Job description

Kwalee’s Leamington Spa studio is hiring a Lead User Acquisition Manager. You’ll steer live UA across a portfolio of mobile games, grow and mentor a team, and partner with creative and analytics to test and scale ads.

The role is onsite five days a week, reporting into the Product & Growth team, with a focus on profitability and data-driven decision making. You’ll own responsibility for ROAS targets, payback, LTV, and market tests, while collaborating with producers, product, and monetisation to