Head of Membership Development

Membership Bespoke; Hatching Green; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Membership Bespoke is seeking a Head of Membership Development to own the member experience, engagement, retention and growth within a leading professional membership organisation. You will work with the Managing Director and Senior Leadership Team to shape how we attract, engage and deliver greater value for our members.

The role focuses on developing member journeys, events and programmes, using CRM/AMS data to improve retention and growth, and leading a small Membership Services team.

Qualifications

• Proven experience leading membership development within a professional body.
• Track record of improving member engagement and retention.
• Ability to work with senior stakeholders and vendors.

Responsibilities

• Drive membership growth, retention, renewals and engagement
• Develop and improve the overall member proposition and experience
• Create engaging member journeys from onboarding through to renewal and progression
• Grow professional communities, networking and member participation
• Develop member events, roundtables, mentoring and engagement programmes
• Use member feedback, CRM/AMS data and insights to identify improvements
• Build strong relationships with members, partners, volunteers and suppliers
• Lead and develop a small Membership Services team
• Work closely with the MD to identify new ideas and opportunities for membership growth

Skills

Membership development

Engagement strategy

Stakeholder management

Leadership

Education

Bachelor's degree or equivalent

Tools

CRM/AMS software

Job description

Location: Predominantly home based, with attendance at the Harpenden, Hertfordshire office approximately twice per month.

Permanent, Full Time

Membership Bespoke is recruiting for a Head of Membership Development on behalf of a leading professional membership organisation. This is a fantastic opportunity for an experienced membership and engagement professional to take ownership of member experience, engagement, retention and growth.

The Role

Working closely with the Managing Director and as part of the Senior Leadership Team, you will lead the membership function and help shape how the organisation attracts, engages and delivers greater value for its members.

Key Responsibilities

• Drive membership growth, retention, renewals and engagement
• Develop and improve the overall member proposition and experience
• Create engaging member journeys from onboarding through to renewal and progression
• Grow professional communities, networking and member participation
• Develop member events, roundtables, mentoring and engagement programmes
• Use member feedback, CRM/AMS data and insights to identify improvements
• Build strong relationships with members, partners, volunteers and suppliers
• Lead and develop a small Membership Services team
• Work closely with the MD to identify new ideas and opportunities for membership growth

About You

We are looking for an established membership professional who can hit the ground running and confidently take ownership of the function.

You will ideally have:

• Strong membership and engagement experience, ideally within a professional body, trade association, institute or similar membership organisation
• Evidence of improving member engagement, retention, growth or value
• Experience owning membership rather than purely supporting a membership team
• A creative, energetic and commercially minded approach
• Confidence working with senior stakeholders, members and external suppliers
• Good knowledge of CRM/AMS systems and membership data
• The ability to work independently and bring forward new ideas

You do not need to be a systems specialist – the priority is finding someone passionate about

membership, engagement, growth and delivering an excellent member experience.