Head of Marketing Operations & Growth (B2B)

Proximity Recruitment; England; On-site; GBP 72,000 - 88,000; Full time

Job summary

Proximity Recruitment is seeking a Head of Marketing Operations in Northamptonshire. The role is office-based, five days per week, with a package around £80,000 plus bonus and benefits.

You will drive marketing operations for a growing B2B lead generation business, overseeing multi-channel campaigns and CRM evolution to boost high-quality sales leads. Responsibilities include budgeting, email/mobile/direct mail management, digital advertising, and analytics-driven reporting.

Qualifications

• Proven experience in marketing operations and B2B lead generation.
• Strong budgeting, reporting and analytics capabilities.
• Experience managing multi-channel campaigns (email, direct mail, digital).

Responsibilities

• Manage the marketing budget and plan to generate high-quality sales leads.
• Oversee the email marketing programme and direct mail activities.
• Coordinate sector marketing, advertising and exhibitions.
• Direct digital advertising and PPC campaigns via an agency.
• Improve website/app as lead generation tools and landing pages.
• Report on channel performance and campaign effectiveness.

Skills

Marketing operations

Budget management

Lead generation

Email marketing

Multi-channel campaigns

CRM

Tools

CRM platform

Analytics platform

PPC management tool

Job description

Proximity Recruitment is seeking a Head of Marketing Operations in Northamptonshire. The role is office-based, five days per week, with a package around £80,000 plus bonus and benefits.

You will drive marketing operations for a growing B2B lead generation business, overseeing multi-channel campaigns and CRM evolution to boost high-quality sales leads. Responsibilities include budgeting, email/mobile/direct mail management, digital advertising, and analytics-driven reporting.