Head of Growth Marketing

Walsh Employment; City of Edinburgh; Híbrido; GBP 80.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Bonus

Excellent benefits package

Descripción de la vacante

An established industry player is seeking a Head of Growth Marketing to spearhead innovative strategies that drive client acquisition and market expansion. In this hybrid role, you will leverage your extensive marketing expertise and industry knowledge to lead a talented team, crafting impactful campaigns that resonate with clients and enhance brand presence. Your ability to analyze market trends and collaborate across departments will be key in shaping the future of the company's growth. If you're ready to make a significant impact in a fast-paced environment, this opportunity is perfect for you.

Formación

• Substantial experience in marketing within the technology sector.
• Proven experience leading impactful marketing campaigns.

Responsabilidades

• Develop and execute growth marketing strategies to increase client acquisition.
• Lead a dynamic marketing team and collaborate cross-functionally.

Conocimientos

Marketing Leadership

Lead Generation

Relationship Building

Data Analysis

Creative Strategy

Educación

Bachelor’s degree in Marketing

Substantial experience in the field

Herramientas

Google Analytics

HubSpot

Descripción del empleo

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This range is provided by Walsh Employment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

£80-90K, plus bonus and excellent benefits package.

Head of Growth Marketing

Maidenhead, Newcastle or Edinburgh - hybrid role with 2 days per week working from home (neg)

To be successful in this role:

As the Head of Growth Marketing, you will have substantial experience in the marketing profession and within the technology sector, along with proven experience leading successful, demanding, and impactful campaigns. You will bring strong industry knowledge and creative flare to shape and influence impactful solutions and strategy for the organisation.

Other requirements for this role include:

• Bachelor’s degree in marketing, or qualified by substantial experience within the field
• Experience within Data Centres or Digital Architecture
• Expertise building positive and productive relationships with sales teams
• Expertise in lead generation
• Demonstrable Marketing Leadership and people management experience
• Proven track record in developing and implementing successful marketing strategies
• Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot)
• Strong influencing and relationship building skills

Job role and responsibilities:

Your primary purpose will be to develop and execute comprehensive growth marketing strategies focused on increasing client acquisition, client expansion, EBITDA and market share performance. You will lead a dynamic marketing team, collaborating cross-functionally and utilising external networks to gather insight and drive data-driven campaigns across various channels, increasing demand and demonstrating the ROI.

Other key responsibilities for this role include:

• Lead the development and implementation of cross functional growth marketing strategies, driving business growth and revenue.
• Oversee the creation of performance marketing campaigns driving net new client acquisition and client expansion.
• Lead the development of a Brand strategy for the business.
• Oversee the creation of a core creative strategy that supports the brand.
• Deliver incremental improvements in brand preference and salience.
• Oversee increased collaboration between marketing and business groups.
• Analyse market research and your external network to identify emerging trends.
• Collaborate with product and sales teams to ensure market fit and client-centric products.
• Lead the creation of our GTM strategy in conjunction with Sales, Product, Operations and Finance team members.
• Lead product positioning, launch strategies, and market entry planning.
• Define and manage the product lifecycle marketing roadmap.

Marketing Performance Impact Lead:

• Oversee the creation of performance metrics based on marketing data analytics.
• Establish A/B and incremental testing to optimise new channels.
• Lead the communication of marketing activity, insights and success across the business.
• Oversee the management, planning and reporting of resources.
• Lead a small team, fostering a culture of creativity, innovation, driving high performance and continuous improvement.
• Advocate for client-centric thinking within marketing and across wider business stakeholders.
• Coach and support your team through regular 1:1s, reviews and development initiatives.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing and Sales

Industries

Data Infrastructure and Analytics, IT System Data Services, and IT Services and IT Consulting