Head of Marketing

En Route International; Windsor; On-site; GBP 90,000 - 130,000; Full time

Job summary

En Route International is seeking a Head of Marketing to lead global strategy, brand, and communications for international markets. You will drive integrated campaigns across brand, digital, content, PR and exhibitions, and partner with senior leadership to deliver measurable commercial outcomes.

You will oversee marketing budgets, mentor the marketing team, and leverage AI-enabled tools to enhance effectiveness and customer engagement, while ensuring alignment with En Route’s growth objectives.

Qualifications

• Experience leading and developing global B2B marketing programmes.
• Strong track record in brand strategy and multi-channel campaigns.
• Experience with data-driven marketing and ROI measurements.

Responsibilities

• Develop and deliver En Route’s global marketing strategy aligned with commercial goals.
• Lead campaigns across brand, digital, content, PR and exhibitions.
• Own and evolve the brand strategy for international markets.
• Translate insights into targeted initiatives that drive revenue and retention.
• Lead corporate communications and executive profiling.
• Drive digital marketing performance and lead generation.
• Manage budgets and optimize resources for ROI.
• Champion innovation and adoption of emerging technologies, incl. AI.
• Lead and develop Marketing Manager and Communications Manager.

Skills

Strategic marketing

B2B marketing

Brand strategy

Digital marketing

Marketing analytics

Stakeholder management

AI tools awareness

Content strategy

Education

Degree in Marketing/Business/Communications

Tools

CRM

Marketing automation

Job description

We’re En Route. We’re a welcoming bunch, with a down-to-earth outlook that helps build lasting relationships with customers and colleagues alike.

As global specialists in passenger solutions, supply chain services and sourcing for airlines and airline caterers, we operate globally as part of dnata, one of the world’s largest combined air services providers.

En Route’s expertise is one of the many reasons why we’ve enjoyed more than 20 years as a global food solutions partner, with offices in the UK, USA, Australia and UAE.

Are you ready to become part of our story?

Our Values

Created by En Route colleagues, our values sit at the very heart of our business.

The Head of Marketing will lead En Route’s global marketing strategy, driving brand growth, commercial performance and customer engagement across international markets. As a key member of the leadership team, this role will ensure that marketing is positioned as a strategic enabler of business growth, enhancing En Route’s reputation, market position and competitive advantage within the global airline and travel catering industry.

Leading the Marketing Manager and Communications Manager, the Head of Marketing will develop and execute integrated marketing, communications, brand, digital and content strategies that deliver measurable commercial outcomes. Working closely with Commercial, Customer Strategy, Creative, Category Development and senior leadership teams, the role will ensure all marketing activity is insight-led, data-driven and aligned to the company’s strategic objectives.

This is an influential leadership position that will champion innovation, embed best practice and leverage emerging technologies, including AI, to enhance marketing effectiveness, strengthen customer relationships and position En Route as the partner of choice for airlines and travel operators worldwide.

Key Responsibilities:

• Develop and deliver En Route’s global marketing strategy, ensuring alignment with commercial objectives, customer engagement goals and long-term business growth plans.
• Lead the planning, execution and optimisation of integrated marketing campaigns across brand, digital, content, PR, exhibitions and customer communications.
• Own and evolve the En Route brand strategy, ensuring consistent positioning, differentiation and brand excellence across all customer touchpoints and international markets.
• Translate customer insights, market intelligence and commercial priorities into targeted marketing initiatives that deliver measurable business value.
• Develop and lead the corporate communications strategy, increasing share of voice, enhancing industry reputation and building thought leadership through PR, media relations and executive profiling.
• Drive digital marketing performance across websites, social media, email marketing and emerging channels, continually improving engagement and lead generation.
• Manage and optimise marketing budgets to maximise return on investment and ensure resources are deployed effectively.
• Champion marketing innovation, continuous improvement and the adoption of emerging technologies, including AI, to improve efficiency, effectiveness and customer experience.
• Lead, coach and develop the Marketing Manager and Communications Manager, building a high-performing, collaborative and commercially focused marketing function.
• Partner with stakeholders across the business to deliver integrated initiatives that support strategic priorities and commercial success.
• Act as the senior marketing adviser to the SMT and ELT, providing expert guidance on brand strategy, communications, customer engagement and market positioning.
• Manage relationships with external agencies, media partners and suppliers to ensure delivery of high-quality, cost-effective marketing activity.
• Foster a culture of accountability, creativity, innovation and continuous learning within the marketing function.
• Support and mentor colleagues across the organisation in marketing best practice, customer engagement and effective communication.

Practical & Technical Knowledge:

• Proven expertise in developing and delivering strategic B2B marketing programmes across international markets.
• Strong understanding of brand strategy, positioning, customer engagement and integrated marketing communications.
• Experience creating marketing strategies that directly support revenue growth, customer retention and key account development.
• Extensive knowledge of digital marketing disciplines, including content marketing, social media, CRM, marketing automation and website optimisation.
• Experience leading PR, media relations, corporate communications, thought leadership and executive profiling initiatives.
• Strong analytical capability, with the ability to interpret customer insights, market research and campaign performance data to inform decision making.
• Commercially astute, with experience managing budgets, evaluating ROI and demonstrating marketing’s contribution to business performance.
• Knowledge of AI-enabled marketing tools, emerging technologies and evolving digital marketing trends.
• Excellent leadership, stakeholder management, communication and influencing skills.
• Strong project management, planning and organisational capabilities, with the ability to manage multiple priorities in a fast-paced environment.

Qualifications & Experience:

• Degree qualified (or equivalent experience) in Marketing, Business, Communications or a related discipline.
• Significant experience leading and developing marketing teams within a global B2B organisation.
• Demonstrable success in developing and implementing strategic, commercially driven marketing programmes that deliver measurable business outcomes.
• Experience managing integrated, multi-channel marketing campaigns across international markets.
• Strong track record of managing marketing budgets, external agencies and third-party suppliers.
• Proven ability to influence senior stakeholders, build strong cross-functional relationships and drive organisational alignment.
• Experience using marketing analytics, performance reporting and customer insights to optimise investment and demonstrate business impact.
• Experience operating within complex, customer-focused industries, ideally within travel, aviation, hospitality, food service or related sectors.

We are committed to creating an inclusive, equitable, and diverse workplace where everyone feels valued and empowered to contribute their best. We welcome applications from people of all backgrounds, identities, and experiences, and we are dedicated to ensuring a fair and accessible recruitment process for all candidates. If you require any adjustments or support during the application or interview stages, please let us know – we’re here to help!

Regrettably, due to the high volume of applications we receive, we are unable to respond individually to every candidate. If you have not heard from us within 10 working days of submitting your application, unfortunately you have not been successful on this occasion.

We take your privacy seriously. Any personal data you share with us during the application process will be handled in accordance with applicable data protection laws and used solely for recruitment purposes. Your information will be stored securely and retained only for as long as necessary.