Head of Marketing

Headliners Recruitment; Oxford; On-site; GBP 90,000 - 130,000; Full time

Job summary

Headliners Recruitment is seeking an experienced Head of Marketing to lead the marketing strategy across the UK and Europe. The role reports to the Executive Team and drives brand growth, customer acquisition and revenue through data-led marketing.

You will own the marketing plan, lead a high-performing team, optimise digital channels, CRM and customer journeys, and collaborate with Sales and external partners to deliver measurable business impact.

Qualifications

• Senior-level marketing leadership with record of strategy, budget and team management.
• Proven track record in customer acquisition and revenue growth.
• Strong ROI, analytics and data-driven decision making.
• Expertise in digital channels, CRM, content and customer journeys.
• Experience developing brand and content strategies.
• Ability to influence at Executive/Board level.
• Experience leading multi-country marketing efforts (UK & Europe).

Responsibilities

• Develop and deliver the UK and European marketing strategy.
• Lead and develop a high-performing marketing team.
• Increase customer acquisition, conversion and retention.
• Strengthen brand positioning, awareness and market share.
• Own CRM, customer journeys, segmentation and marketing automation.
• Analyse data to improve campaign performance.
• Oversee website performance, UX and conversion optimization.
• Collaborate with Sales to improve lead generation, nurturing and conversion.
• Develop partnerships and industry relationships to support growth.
• Lead events, exhibitions and customer acquisition initiatives.
• Manage PR, communications and reputation.
• Oversee external agencies and budget ROI.
• Develop KPIs and reporting to the Executive Team.
• Identify new markets and audiences in UK/Europe.

Job description

A growing and ambitious organisation operating within a specialist, customer-focused sector is looking for an experienced Head of Marketing to lead its marketing strategy across the UK and Europe.

This is a senior leadership position reporting directly into the Executive Team, with responsibility for driving brand growth, customer acquisition, engagement and commercial performance through innovative, measurable and data-led marketing.

The successful candidate will be a commercially minded marketing leader who can combine strategic thinking with hands-on understanding of digital acquisition, CRM, brand, content and customer journeys.

The Role

As Head of Marketing, you will own and deliver the overall marketing strategy, ensuring it directly supports ambitious business growth objectives.

• Developing and delivering the UK and European marketing strategy.
• Leading and developing a high-performing marketing team.
• Increasing customer acquisition, conversion and retention.
• Strengthening brand positioning, awareness and market share.
• Developing digital marketing activity across paid search, SEO, social, content and email.
• Owning CRM, customer journeys, segmentation and marketing automation.
• Using data and customer insight to continually improve campaign and conversion performance.
• Overseeing website performance, UX and conversion optimisation.
• Working closely with Sales to improve lead generation, nurturing and conversion.
• Developing partnerships and industry relationships to support commercial growth.
• Leading events, exhibitions and customer acquisition initiatives.
• Managing PR, communications and reputation.
• Managing external agencies and suppliers.
• Owning the marketing budget and ensuring strong ROI.
• Developing meaningful KPIs and reporting marketing performance to the Executive Team.
• Identifying new markets, audiences and commercial opportunities across the UK and Europe.

About You

We're looking for a senior marketing professional with a proven track record of delivering measurable commercial growth through marketing.

You will ideally have:

• Senior-level marketing leadership experience, including strategy, budget and team management.
• A strong track record of delivering customer acquisition and revenue growth.
• Excellent commercial awareness and the ability to demonstrate marketing ROI.
• Strong digital marketing, CRM and customer journey experience.
• Experience developing and implementing brand and content strategies.
• A highly data-driven approach to marketing and decision-making.
• Experience managing and developing marketing teams.
• Excellent stakeholder management skills, with the confidence to influence at Executive and Board level.
• Experience managing multi-channel and ideally multi-country marketing activity.
• Strong experience working across lead generation, conversion and customer acquisition.

Experience within travel, education, aviation , training or another customer acquisition-led sector would be advantageous.

Experience marketing a high-value product or service with a longer customer decision journey would also be particularly relevant.

You will be commercially focused, strategic and analytical, but equally comfortable getting close to the detail and making things happen.

Why Join?

This is an excellent opportunity to join an ambitious organisation where marketing has a genuine influence on the wider commercial strategy.

You'll have the opportunity to:

• Own and shape the marketing strategy across the UK and Europe.
• Work closely with the Executive Team.
• Lead and develop an established marketing function.
• Have genuine influence over brand, customer acquisition and commercial growth.
• Develop new markets and opportunities.
• Work within a specialist and exciting sector