Account-based Marketing Manager

En Route International; Windsor; On-site; GBP 55,000 - 75,000; Full time

Job summary

En Route International seeks an experienced B2B marketing professional to lead ABM initiatives for key global accounts across multiple regions. You will drive growth by developing tailored programmes and leveraging partner marketing to boost sales.

The role requires 5+ years in B2B marketing, a Marketing degree (CIM a plus), and strong analytics to optimise campaigns and ROI.

Qualifications

• Advanced knowledge of ABM principles and execution across global markets.
• Proven experience managing multi-channel campaigns (social, email, content).
• Strong understanding of sales and marketing alignment to drive revenue.
• Solid grasp of web analytics tools and data-driven decision making.
• Ability to tailor tone and messaging for different global markets.
• Experience managing partner marketing relationships and internal stakeholders.

Responsibilities

• Develop and execute ABM strategies for priority global accounts, aligning activity to objectives and growth.
• Leverage insights to identify opportunities and prioritise investment across target accounts.
• Translate research and data into tailored marketing programmes to drive pipeline.
• Measure ABM performance with KPIs and analytics; recommend optimisations.
• Collaborate with cross-functional teams to deliver integrated campaigns.

Skills

ABM expertise

Multi-channel campaigns

Sales-Marketing alignment

Web analytics

Messaging strategy

Stakeholder management

Education

Marketing degree

CIM qualification (advantageous)

Tools

CRM systems

Content platforms

Job description

En Route International is the trusted global partner behind some of the world's leading airlines and airline caterers. As part of dnata, one of the world's largest air and travel services providers, we source and deliver premium food and packaging solutions that help create exceptional onboard experiences.

Operating across the UK, Europe, USA, Australia and the UAE, we partner with world-class manufacturers to develop tailored products and packaging that meet the unique needs of our customers. Combining industry expertise with supply chain excellence, we manage complex global supply chains with precision, reliability and a relentless focus on quality, innovation and service.

Trusted by some of aviation's most recognised brands, we operate with the scale and strength of a global business while maintaining the agility and entrepreneurial spirit of a fast-growing organisation.

As we continue our exciting growth journey, we're looking for ambitious people who want to make a real impact. Join a collaborative, customer-focused business where ideas are valued, success is shared, and you'll have the opportunity to help shape what's next.

The Role:

The role will focus on developing and executing account-based marketing (ABM) strategies for key global clients across multiple regions, with the goal of driving business growth through innovative partner campaigns. The ideal candidate will also support the commercial team by leveraging partner marketing initiatives to drive sales and increase revenue.

Accountabilities:

• Develop and execute ABM strategies for priority global accounts, aligning activity to commercial objectives and delivering measurable business growth
• Leverage customer insight, market intelligence and account analytics to identify opportunities, inform campaign strategy and prioritise investment across target accounts
• Translate research, customer intelligence and commercial data into tailored marketing programmes that strengthen customer relationships, support account development plans and accelerate pipeline opportunities
• Measure, evaluate and optimize ABM performance using defined KPIs, campaign analytics and customer engagement metrics, providing actionable recommendations to improve effectiveness and ROI.
• Contribute to the ongoing development of the organisation’s customer intelligence capability, ensuring insights, campaign learnings and best practice are captured and shared to continually improve strategic decision-making

Focus on People:

• Collaborate with Commercial, Creative, Research & Insights, NPD, and regional teams to deliver integrated campaigns that support business goals.
• Coordinate with external suppliers, agencies, and partners to manage the production and delivery of marketing assets.

Practical & Technical Knowledge:

• Advanced knowledge of Account-based Marketing (ABM) principles and execution, particularly across global markets
• Proven experience managing multi-channel campaigns, including pair social, email marketing and content marketing
• Strong understanding of sales and marketing alignment to support revenue generation.
• Solid grasp of web analytics tools
• Understanding of tone and messaging strategies tailored to different global markets and audiences
• Confident in managing partner marketing relationships and internal stakeholders.

Qualifications & Experience:

• A degree (or equivalent) in Marketing, Communications, Business or a related field.
• Relevant qualifications (e.g. CIM) are advantageous
• 5+ years in a B2B marketing role, ideally within an agency or in-house managing multiple global clients.
• Demonstrated success in planning and executing ABM campaigns with measurable outcomes
• Previous experience within the aviation / travel / food sectors advantageous

We are committed to creating an inclusive, equitable, and diverse workplace where everyone feels valued and empowered to contribute their best. We welcome applications from people of all backgrounds, identities, and experiences, and we are dedicated to ensuring a fair and accessible recruitment process for all candidates. If you require any adjustments or support during the application or interview stages, please let us know – we’re here to help!

Regrettably, due to the high volume of applications we receive, we are unable to respond individually to every candidate. If you have not heard from us within 10 working days of submitting your application, unfortunately you have not been successful on this occasion.

We take your privacy seriously. Any personal data you share with us during the application process will be handled in accordance with applicable data protection laws and used solely for recruitment purposes. Your information will be stored securely and retained only for as long as necessary.