Account Based Marketing Manager

En Route International; Windsor; On-site; GBP 65,000 - 85,000; Full time

Job summary

En Route International is seeking an Account Based Marketing Manager to lead ABM strategies for priority global accounts from Windsor. You will collaborate with Commercial, Creative, and regional teams to deliver integrated campaigns and optimise ROI across multi-region markets.

The ideal candidate has 5+ years in B2B marketing, strong ABM execution in global contexts, and a solid grasp of analytics and partner marketing management. A CIM or related qualifications are advantageous for this role.

Qualifications

• Degree in Marketing, Communications or Business (or equivalent).
• Minimum 5+ years in a B2B marketing role, ideally with global clients.
• Proven ABM campaign planning/execution with measurable outcomes.
• Experience in aviation/travel/food sectors advantageous.

Responsibilities

• Develop and execute ABM strategies for priority global accounts aligned to commercial objectives.
• Leverage insights, market intelligence and analytics to identify opportunities and prioritise investments.
• Translate research and commercial data into tailored marketing programs to accelerate pipeline.
• Measure ABM performance using KPIs and analytics; provide actionable ROI recommendations.
• Contribute to customer intelligence initiatives and share learnings for smarter decisions.
• Collaborate with Commercial, Creative, Research & Insights, NPD and regional teams to deliver integrated campaigns.
• Coordinate with external suppliers, agencies and partners for asset production and delivery.

Skills

ABM expertise

Multi-channel campaigns

Sales/Marketing alignment

Web analytics

Global/market messaging

Partner marketing management

Education

Degree in Marketing/Communications/Business

CIM qualification advantageous

Job description

We’re hiring a Account Based Marketing Manager

We’re En Route. We’re a welcoming bunch, with a down-to-earth outlook that helps build lasting relationships with customers and colleagues alike.

As global specialists in passenger solutions, supply chain services and sourcing for airlines and airline caterers, we operate globally as part of dnata, one of the world’s largest combined air services providers.

En Route’s expertise is one of the many reasons why we’ve enjoyed more than 20 years as a global food solutions partner, with offices in the UK, USA, Australia and UAE.

Are you ready to become part of our story?

Our Values

Created by En Route colleagues, our values sit at the very heart of our business.

The role will focus on developing and executing account-based marketing (ABM) strategies for key global clients across multiple regions, with the goal of driving business growth through innovative partner campaigns. The ideal candidate will also support the commercial team by leveraging partner marketing initiatives to drive sales and increase revenue.

Accountabilities:

• Develop and execute ABM strategies for priority global accounts, aligning activity to commercial objectives and delivering measurable business growth
• Leverage customer insight, market intelligence and account analytics to identify opportunities, inform campaign strategy and prioritise investment across target accounts
• Translate research, customer intelligence and commercial data into tailored marketing programmes that strengthen customer relationships, support account development plans and accelerate pipeline opportunities
• Measure, evaluate and optimize ABM performance using defined KPIs, campaign analytics and customer engagement metrics, providing actionable recommendations to improve effectiveness and ROI.
• Contribute to the ongoing development of the organisation’s customer intelligence capability, ensuring insights, campaign learnings and best practice are captured and shared to continually improve strategic decision-making

Focus on People:

• Collaborate with Commercial, Creative, Research & Insights, NPD, and regional teams to deliver integrated campaigns that support business goals.
• Coordinate with external suppliers, agencies, and partners to manage the production and delivery of marketing assets.

Practical & Technical Knowledge:

• Advanced knowledge of Account-based Marketing (ABM) principles and execution, particularly across global markets
• Proven experience managing multi-channel campaigns, including pair social, email marketing and content marketing
• Strong understanding of sales and marketing alignment to support revenue generation.
• Solid grasp of web analytics tools
• Understanding of tone and messaging strategies tailored to different global markets and audiences
• Confident in managing partner marketing relationships and internal stakeholders.

Qualifications & Experience:

• A degree (or equivalent) in Marketing, Communications, Business or a related field.
• Relevant qualifications (e.g. CIM) are advantageous
• 5+ years in a B2B marketing role, ideally within an agency or in-house managing multiple global clients.
• Demonstrated success in planning and executing ABM campaigns with measurable outcomes
• Previous experience within the aviation / travel / food sectors advantageous

We are committed to creating an inclusive, equitable, and diverse workplace where everyone feels valued and empowered to contribute their best. We welcome applications from people of all backgrounds, identities, and experiences, and we are dedicated to ensuring a fair and accessible recruitment process for all candidates. If you require any adjustments or support during the application or interview stages, please let us know – we’re here to help!

Regrettably, due to the high volume of applications we receive, we are unable to respond individually to every candidate. If you have not heard from us within 10 working days of submitting your application, unfortunately you have not been successful on this occasion.

We take your privacy seriously. Any personal data you share with us during the application process will be handled in accordance with applicable data protection laws and used solely for recruitment purposes. Your information will be stored securely and retained only for as long as necessary.