Global Marketing Leader: Brand, Growth & Strategy

En Route International; Windsor; On-site; GBP 90,000 - 130,000; Full time

Job summary

En Route International is seeking a Head of Marketing to lead global strategy, brand, and communications for international markets. You will drive integrated campaigns across brand, digital, content, PR and exhibitions, and partner with senior leadership to deliver measurable commercial outcomes.

You will oversee marketing budgets, mentor the marketing team, and leverage AI-enabled tools to enhance effectiveness and customer engagement, while ensuring alignment with En Route’s growth objectives.

Qualifications

• Experience leading and developing global B2B marketing programmes.
• Strong track record in brand strategy and multi-channel campaigns.
• Experience with data-driven marketing and ROI measurements.

Responsibilities

• Develop and deliver En Route’s global marketing strategy aligned with commercial goals.
• Lead campaigns across brand, digital, content, PR and exhibitions.
• Own and evolve the brand strategy for international markets.
• Translate insights into targeted initiatives that drive revenue and retention.
• Lead corporate communications and executive profiling.
• Drive digital marketing performance and lead generation.
• Manage budgets and optimize resources for ROI.
• Champion innovation and adoption of emerging technologies, incl. AI.
• Lead and develop Marketing Manager and Communications Manager.

Skills

Strategic marketing

B2B marketing

Brand strategy

Digital marketing

Marketing analytics

Stakeholder management

AI tools awareness

Content strategy

Education

Degree in Marketing/Business/Communications

Tools

CRM

Marketing automation

Job description

En Route International is seeking a Head of Marketing to lead global strategy, brand, and communications for international markets. You will drive integrated campaigns across brand, digital, content, PR and exhibitions, and partner with senior leadership to deliver measurable commercial outcomes.

You will oversee marketing budgets, mentor the marketing team, and leverage AI-enabled tools to enhance effectiveness and customer engagement, while ensuring alignment with En Route’s growth objectives.