Head of Marketing

BADRI Management Consultancy; United Kingdom; Remote; GBP 70,000 - 120,000; Full time

Job summary

A leading SaaS company is seeking a visionary Head of Marketing to spearhead their global strategy. The role involves building a data-driven marketing approach, leading a dynamic team, and positioning the company as a top Martech brand. Ideal candidates will have extensive experience in B2B SaaS marketing and a strong understanding of modern marketing tools.

Benefits

Flexible remote working culture

Performance-based bonuses

Qualifications

• 7+ years in marketing leadership roles in B2B SaaS.
• Strong knowledge of growth marketing channels.
• Fluent in English; additional language is a bonus.

Responsibilities

• Lead global marketing strategy focusing on B2B SaaS growth.
• Drive lead generation campaigns and optimize conversion rates.
• Manage a high-performing global marketing team.

Skills

Leadership

Communication

Growth Marketing

Data-Driven Decision Making

Tools

HubSpot

Salesforce

Google Ads

LinkedIn

Job description

Dengage is a rapidly growing SaaS company offering omnichannel marketing automation built on top of our proprietary Customer Data Platform (CDP). We empower brands across retail, telecom, finance, and gaming to unify customer data, personalize campaigns, and deliver AI-driven engagement at scale.

With active operations in MENA, APAC, and Europe, Dengage is expanding its footprint globally. We are looking for a visionary and hands-on Head of Marketing to lead our global marketing strategy and execution.

As Head of Marketing, you will be responsible for building and executing a high-impact, data-driven marketing strategy across all channels. Your mission is to position Dengage as a leading Martech brand globally, support revenue growth through pipeline generation, and strengthen brand authority in strategic markets.

You will lead a growing team covering demand generation, product marketing, content, performance, and events.

Key Responsibilities

Strategic Marketing & Leadership

• Own and lead Dengage’s global marketing strategy with a focus on B2B SaaS pipeline acceleration and brand growth.
• Develop positioning, messaging, and GTM strategies across product lines and geographies.
• Collaborate with sales, product, and customer success to align marketing activities with revenue and retention goals.

Growth & Demand Generation

• Drive inbound and outbound lead generation campaigns (SEO, PPC, ABM, events, social, etc.).
• Optimize lead funnels, conversion rates, and ROI through data-driven experimentation.
• Lead MQL, SQL, and pipeline reporting, working closely with SDRs and sales teams.

Brand, Content & Communications

• Develop and maintain a consistent brand narrative across all touchpoints.
• Oversee the creation of thought leadership content, case studies, whitepapers, videos, and social campaigns.
• Manage PR, analyst relations, and influencer partnerships.

Product Marketing & Customer Advocacy

• Lead product launches, sales enablement, and customer education efforts (working with onboarding and support).
• Build and scale customer reference and advocacy programs (e.g., reviews, G2, testimonials).

Events & Partnerships

• Lead marketing for virtual and physical events including trade shows, webinars, and partner initiatives.
• Support partner marketing strategies in collaboration with regional channel partners.

Team Building & Budgeting

• Hire, mentor, and lead a high-performing global marketing team.
• Manage the marketing budget, agency/vendor relationships, and tool stack.

Requirements

• Proven experience (7+ years) in marketing leadership roles in B2B SaaS, preferably in martech/CDP/CRM/automation industries.
• Strong knowledge of, performance metrics, and growth marketing channels.
• Experience building high-velocity lead generation programs and scaling marketing operations.
• Excellent communication and storytelling skills; able to connect with technical and business audiences.
• Familiarity with modern marketing stacks (HubSpot, Salesforce, Google Ads, LinkedIn, etc.).
• Startup or scale-up experience is a big plus.
• Fluent English is required; additional language is a bonus.
  
• Opportunity to lead global marketing strategy in a high-growth SaaS environment.
• Dynamic and international team with strong leadership and backing.
• Chance to shape the Martech space and work with leading global brands.
• Flexible remote working culture and performance-based bonuses.