Product Marketing Manager

Sova; United Kingdom; Remote; GBP 50,000 - 80,000; Full time

Job summary

Sova is seeking a Product Marketing Manager to redefine talent assessment through AI-driven solutions. The role involves strategic market research, crafting messaging, and supporting enterprise sales cycles, ensuring Sova's position as a category leader. Ideal candidates will have 3-5 years of B2B SaaS experience and a data-driven mindset.

Benefits

Flexible work – remote-first with optional London HQ

Birthday off + 25 days leave + 8 bank holidays

Quarterly team socials

Qualifications

• 3–5 years of experience in product marketing for B2B SaaS.
• Strong understanding of long, complex sales cycles.
• Experience within the talent acquisition or HR technology industry.

Responsibilities

• Lead continuous market, buyer, and competitor research.
• Define and refine positioning for complex enterprise use cases.
• Track product marketing success using analytics platforms.

Skills

Strategic thinking

Data-driven mindset

Messaging

Competitive analysis

AI tools usage

Education

Experience in product marketing for B2B SaaS

Job description

Sova is redefining the future of talent assessment. Our B2B SaaS platform helps global enterprises - including Vodafone, Unilever, Sky and Nationwide - transform hiring through intelligent automation, personalised experiences, and AI-powered insights.

About the Role:

We’re looking for a Product Marketing Manager who is deeply strategic, data-driven, and obsessed with understanding customers and their buying journeys. You’ll shape how our products are perceived in the market, influence roadmap decisions, and be a key player in supporting multi-stakeholder enterprise sales cycles that often span months.

You’ll work at the intersection of Marketing, Product, Sales, and Customer Success, with a clear mission: to position Sova as a category leader in AI-driven talent assessment solutions.

What You’ll Be Doing:

• Lead continuous, AI-assisted market, buyer, and competitor research to identify trends and opportunities
• Translate insights into actionable inputs for positioning, messaging, and product roadmap
• Champion voice-of-the-customer programs to refine segmentation and persona development
• Define and refine positioning for complex enterprise use cases and long buying journeys
• Craft tailored messaging by persona, sector, and buying stage that resonates with both technical and non-technical stakeholders
• Collaborate with Product to translate technical features into customer-centric value propositions

Go-to-Market Leadership

• Own go-to-market planning for major launches, expansions, and AI innovations
• Partner with Product and Sales to build launch plans, rollout strategies, and success metrics
• Pilot and iterate messaging using AI-driven experimentation and feedback loops
• Enable Sales and RevOps teams with training and competitive positioning
• Support ABM and deal-cycle strategies with custom content and insights

Performance & Impact Measurement

• Track product marketing success using analytics platforms and tools
• Report regularly on messaging effectiveness, win/loss trends, pipeline impact, and content performance
• Rapidly iterate based on data and field feedback
• Partner with Customer Success to spotlight customer outcomes and build references
• Use AI tools to synthesise customer feedback at scale for product and marketing use
• Facilitate cross-functional alignment across Product, GTM, and Customer teams

About You:

• 3–5 years of experience in product marketing for B2B SaaS, ideally with enterprise customers
• Strong understanding of long, complex sales cycles and multi-stakeholder buying decisions
• Strategic thinker with hands-on skills in messaging, competitive analysis, and GTM planning
• Exceptional storyteller who can adapt language for C-suite, HR leaders, and technical evaluators
• Confident using AI tools for research, testing, and campaign optimisation
• Data-driven mindset with experience in performance tracking and feedback loops
• Comfortable working in high-growth, fast-paced startup environments
• Experience within the talent acquisition or HR technology industry.
• Hands-on demonstrable experience with user research and competitor research.

Why Sova?

• Flexible work – remote-first with optional London HQ
• Birthday off + 25 days leave + 8 bank holidays
• Quarterly team socials
• A chance to be part of a mission-driven team shaping the future of hiring

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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